Swingin’ Report Show #60: Console Wars with Al Nilsen, SEGA’s Director of Marketing (’89-’93)

The SEGAbits Swingin’ Report Show is back, and boy do we have a special episode for you! Joining us for our 60th episode is Al Nilsen, SEGA of America’s Director of Marketing from 1989 through 1993. Al and his team were behind everything from the early days of the SEGA Genesis, including promoting the famous “Genesis Does What Nintendon’t” campaign, the creation of Sonic the Hedgehog, implementing the legendary “Sonic 2sday” worldwide launch of Sonic the Hedgehog 2 in 1992, and rolling out the “Welcome to the Next Level” campaign. Suffice to say, Al is a legend, so the opportunity to sit down and talk about the good ol’ days for an hour and a half was a dream come true for us as SEGA fans.

Al’s appearance is in anticipation of the release of “Console Wars: Sega, Nintendo, and the Battle that Defined a Generation” by author Blake J. Harris, which you can pre-order today from Amazon.com. “Console Wars” tells the story of SEGA vs. Nintendo during the early 90’s, as told from the perspective of SEGA of America president Tom Kalinske. Based on over two hundred interviews with former SEGA and Nintendo employees, “Console Wars” is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

Expect more “Console Wars” content throughout May, including a podcast with the author Blake J. Harris next week, and a podcast with Tom Kalinske himself the week after that! We also have some surprises, but in the meantime enjoy Al’s interview!

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2 responses to “Swingin’ Report Show #60: Console Wars with Al Nilsen, SEGA’s Director of Marketing (’89-’93)

  1. matty says:

    That was cool. I would be very interested if the SEGAbits crew compiled information for a book. I’d read it.

  2. cube_b3 says:

    Wow, Tom Kalinske appearing on a podcast. Things are really moving to the Next Level.

    I will certainly listen to this podcast on the weekend. Can’t wait for Kalinske’s podcast!

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