Regardless of your opinion of SEGA’s upcoming Sonic Boom franchise, you gotta admit it’s nice to see some creative SEGA TV ads. Unlike past adverts for Sonic titles, which used actors in body costumes, the Sonic Boom: Rise of Lyric TV ad features CG renderings of Sonic and his friends in the real world, using their teamwork to rescue a real cat (not Big, sadly) from a tree. Sonic Boom the TV show is set to air this coming Saturday at 7am EST, while the Wii U and 3DS games are set for a November 11th release in the US, and a November 21st release in Europe. The comic book is in stores now, and you can read our full review right here. Stay tuned to SEGAbits and Sonic Retro for all your Sonic Boom news, reviews, and information.