As reported by the Wall Street Journal and confirmed a day later by Rovio themselves, SEGA’s parent company Sega Sammy Holdings Inc. is in talks to acquire the Finnish mobile game company Rovio for a staggering 1 billion dollars. Rovio gained worldwide fame with its smash hit franchise Angry Birds which took mobile gaming by storm at the dawn of the App Store and has since expanded into a multimedia franchise.
The acquisition could mark a strategic move for SEGA, as the company could tap into Rovio’s expertise in developing addictive and globally popular mobile games. The acquisition also grants SEGA access to Rovio’s vast user base and provides an opportunity to cross over SEGA owned franchises like Sonic the Hedgehog. Interestingly, Sonic and Angry Birds crossed paths in a Sonic Dash event in 2015.
We will likely learn more about the deal this week, and in the meantime we can only imagine what a Sonic Angry Birds game will play like…
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We’re probably gonna see Angry Birds in PSO2NG and Hatsune Miku too. lol