The SEGAbits Swingin’ Report Show LIVE: Williams-Bally-Midway Arcade History with Ken Horowitz

September 14, 2023 by Barry

SEGA-16.com founder Ken Horowitz returns to the Swingin’ Report Show to talk about his newest book: From Pinballs to Pixels: An Arcade History of Williams-Bally-Midway! We take a look at the origins of pinball, how the industry grew out of Chicago, how the Williams company transformed over the years to become a console game developer and we talk about SEGA’s two brief entries into the pinball biz!