ATLUS and Kura Sushi USA Bring Persona to Restaurants Nationwide August 1

Today, ATLUS announced its upcoming partnership with Kura Sushi USA, bringing Persona-themed dishes and more to Kura Sushi nationwide to celebrate the Persona franchise’s 30th anniversary. From Saturday, Aug. 1, 2026, through Thursday, Sept. 17, 2026, the Persona x Kura Sushi Bikkura Pon immersive crossover will treat guests to a specially curated menu, capsule prizes, an original animation, and an in-restaurant giveaway special for Kura Sushi Rewards Members.

Hit the next section of the article for the full press release and screenshots!

Let’s Show ‘Em A Good Time: Kura Sushi USA Partners with ATLUS to Bring the Immersive World of Persona™ to Restaurants Nationwide August 1

Dive into the world of the beloved Japanese RPG series with a dynamic Bikkura Pon dining experience at Kura Revolving Sushi Bar featuring crafted menu items, animations, collectible prizes, and more

IRVINE, Calif. (July 30, 2026) — The world-renowned gaming series Persona, is taking over Kura Sushi USA, Inc., the nation’s largest brand of revolving sushi restaurants, with a limited-time interactive dining experience. In partnership with video game titan ATLUS, this collaborative launch celebrates 30 years of the globally acclaimed Persona series with chibi-style character illustrations from multiple game versions spanning the game’s legacy.  

Rolling out at Kura Revolving Sushi Bar locations nationwide Saturday, Aug. 1, 2026, through Thursday, Sept. 17, 2026, the Persona x Kura Sushi Bikkura Pon immersive crossover will transform the dining experience into a gaming oasis, treating guests to a specially curated menu, capsule prizes, an original animation, and an in-restaurant giveaway special for Kura Sushi Rewards Members. Mascots including Morgana, Koromaru, and Teddie will be infiltrating the tablet screens with an original short animation video series that will play after 5 sushi plates are disposed down the plate chute.

Inspired Plates Made to Immerse You into the World of Persona:

Sushi rolls and a beef bowl that will awaken appetites adapted from Persona 3 Reload™, Persona 4 Golden™, and Persona 5 Royal™.

• Weird Takoyaki Tempura Roll: Takoyaki wrapped with sushi rice and seaweed, tempura-fried and topped with mayonnaise, green onion, and bonito flakes.

• Rainy Day Special Beef Bowl: Sushi rice topped with sukiyaki beef and a seasoned soft-boiled egg.

• Calling Card Tuna Roll: Negitoro and cucumber wrapped in seaweed and sushi rice, finished with sesame seeds and topped with tuna, mayonnaise, spicy crunchy garlic, and fried onion.

Summon Your Favorite Capsule Prizes Before the Shadows Take Over:

Take home a piece of Persona after your dining experience with 11 collectible sticker 3-piece sets, acrylic charms, and can badges. Kura Revolving Sushi Bar guests will receive a single randomized Persona x Kura Sushi Bikkura Pon capsule prize after consuming sushi plates—15, 25, then every 15 plates thereafter. Capsule prizes will be available for individual purchase in-restaurant, online at order.kurasushi.com, and DoorDash.*

Exclusive Kura Sushi Rewards Member Offer:

Kura Sushi Rewards members will receive a collaborative Persona x Kura Sushi cooling towel and case with their $85 minimum in-restaurant order starting Wednesday, Aug. 5, 2026, while supplies last.**

“The Persona series is celebrated worldwide for its stylish art direction, unforgettable characters, and deep storytelling, and we are thrilled to partner with ATLUS to bring the iconic universe of Persona in our restaurants and entertain our gaming fans with popular menu items from the series, an original animation that features the widely recognized and endearing mascots, and collectibles with fan-favorite characters,” said Newton Hoang, Vice President of Marketing at Kura Sushi USA, Inc.

Kura Sushi’s proprietary Bikkura Pon prize platform, an integral part of the brand’s innovative dining experience, is powered by plate count and adds an element of surprise and excitement to every visit. With more than 600 million plates served in the U.S., the program remains a fan favorite. 

For more information about the Persona x Kura Sushi Bikkura Pon collaboration visit kurasushi.com, and fans can follow along on Kura Sushi’s Instagram and enter a suave giveaway on Wednesday, Aug. 12, 2026, rules apply.

*Availability may differ by location and is not guaranteed.

**Kura Sushi Rewards members only. Limit 1 unit per member. Limited time offer, no substitutions. Availability may differ by location and is not guaranteed. Additional charges, terms, and exclusions may apply.

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About Kura Sushi USA, Inc.

Kura Sushi USA, Inc. is the nation’s largest brand of revolving sushi restaurants that serves authentic Japanese cuisine and delivers a joyful dining experience with more than 90 locations in 24 states and Washington D.C. Utilizing advanced innovation to enhance service speed and accuracy, guests have a wide variety of more than 100 menu items at their fingertips via conveyor belt service inclusive of sushi, sashimi, tempura, noodles, desserts, and more, made with high-quality ingredients free of artificial colorings, preservatives, seasonings and sweeteners. Kura Sushi USA, Inc. was established in 2008 as a subsidiary of Kura Sushi, Inc., a Japan-based revolving sushi chain with more than 600 restaurants internationally and 45 years of brand history. For more information about Kura Sushi USA, visit kurasushi.com, follow Kura Sushi USA on Facebook, Instagram, TikTok & X, and download the Kura Sushi Rewards app to make a reservation and roll into delicious loyalty perks.

About ATLUS 

ATLUS delivers unforgettable, story-driven gameplay experiences to enthusiastic and dedicated fans around the globe. Established in 1986, ATLUS features a portfolio of beloved and long running game series including PERSONA, which has sold over 30 million units worldwide, and the legendary SHIN MEGAMI TENSEI™. ATLUS games are published in the west by SEGA of America, Inc. with its principal office in Irvine, California. Learn more about ATLUS at www.atlus.com. 

©ATLUS. ©SEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. ATLUS, the ATLUS logo, Persona, Persona 3 Reload, Persona 4 Golden, and Persona 5 Royal are registered trademarks or trademarks of ATLUS Co., Ltd or its affiliates. SEGA and the SEGA logo are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos, and copyrights are property of their respective owners.