Classic SEGA Ads: Are You 32X’n it?!
To answer the question posited by the article title: no. No. I may be playing 32X but I am certainly not “32X’n it” nor will I ever. Stop saying that, please.
So, this is an infomercial SEGA put together for the 32X, and boy-howdy is it a step down from that SEGA CD infomercial SEGA Europe put together a few years earlier. It’s like SEGA’s marketing team couldn’t come up with a single ongoing theme worth filling in five minutes, so they just took every random idea they threw against the wall, stitched them together and made an infomercial out of them.
This ad is all over the map in terms of tone, themes, music, and what have you. One moment we’re sitting in a living room filled with failed child actors, the next we’re sitting through a mercifully brief phone-line psychic segment. The commercial tries to be both edgy and quirky all at once, complete with SEGA’s trademark face-in-the-camera lens shots and it only succeeds in failing spectacularly. The only segment that made me chuckle in the way I was supposed to was the brief TSA safety video bragging about the 32X’s tech.