SEGA News

SEGA’s First Store, SEGA Store Shanghai, Opens Today

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The world’s first official SEGA store, SEGA Store Shanghai, has opened today. The store features a variety of in-store experiences, including original merchandise designed with local flair, interactive displays, and memorable photo opportunities.

SEGA established its Transmedia Business Unit in April 2024, expanding the company’s legendary IP portfolio spanning 65 years into other forms of media beyond gaming to provide fresh and exciting new content to fans across the globe.

Beginning with the launch of SEGA’s first official store in Shanghai, the company is considering further expansion in other areas such as Shibuya, Japan as it brings their transmedia strategy into real-world experiences.

 

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SEGA and Sam Procrastinates Share the History of Sonic Racing with New Sonic Racing CrossWorlds Footage!

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SEGA has teamed up with Sonic Content Creator, Sam Procrastinates, to share the history of Sonic Racing video games in preparation of Sonic Racing CrossWorlds including new gameplay footage from the upcoming game revealing new courses and gear!

What is your favorite Sonic Racing game and what do you think of Sonic Racing CrossWorlds so far? Let us know in the comments! Sonic Racing CrossWorlds will be available on all major platforms soon. Wishlist the game today!

Wishlist Sonic Racing CrossWorlds Today!

Playstation | Xbox | Nintendo Switch | PC

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Sakura Wars 2 English & Portuguese Fan Translations Is Available Now!; Voice Auditions Opened For Sakura Wars 1 + 2 OVA English Dub

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Exciting news for fans of the Sakura Wars series and SEGA Saturn fan translation projects arrived today! After 17 years since its original release in Japan, Sakura Wars 2: Thou Shalt Not Die has been fully translated into English. The patch is now available to download—thanks to the dedicated team behind the first game’s English fan translation. Alongside the English patch, a Portuguese translation has also been released. Developed by a team led by Gopicolo in coordination with the English team, this version can also be downloaded here.

Originally released in 1998 for the SEGA Saturn, Sakura Wars 2: Thou Shalt Not Die continues the story of the Imperial Combat Revue’s Flower Division as they defend Tokyo against new demonic threats in the wake of the first game’s events. The sequel expands on the original’s innovative blend of tactical RPG combat and dating sim-style visual novel storytelling, introducing new characters, deeper strategic gameplay, and further developing the bonds between the cast in the Taisho-era steampunk setting.

In related news, auditions have opened for an original English dub of the Sakura Wars OVA 1 and 2, led by burntends. Voice actors interested in contributing to the project can audition now. Now that both mainline Sakura Wars games along with Hanagumi Taisen Columns 2 (known as Sakura Wars Columns 2) and Sakura Wars GB have been fully translated into English, it’s only a matter of time before we see progress on the third entry—Sakura Wars 3: Is Paris Burning?, which is still actively in development.

Hit the jump to see the full list of contributors behind the Sakura Wars 2 fan translation patch and check out some screenshots!

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New SHINOBI: Art of Vengeance Trailer Showcases Stage Introduction; Website Unveils Details on Prologue with New and Returning Characters!

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SEGA has released a brand-new trailer for SHINOBI: Art of Vengeance showcasing the stages that players will have to overcome as the titular ninja, Joe Musashi. The two stages revealed are claimed to be titled “Oboro Village” where players can master jumping, rolling, and other basic commands as you glide across the dojo and bamboo groves and “The Chase” where you ride on Yamato’s back as you dodge flames, kunai, and other hazards as you race through this bonus stage.

The Asia website for the game also got an update giving us details on the prologue and biographies of brand-new characters as well as characters from early SHINOBI titles. SHINOBI: Art of Vengeance will be available for PlayStation 4/5, Xbox Series X|S/One, Nintendo Switch and Steam on August 29.

Pre-order SHINOBI: Art of Vengeance to receive a 10% discount, the Original Arcade Outfit, and the Fortune Hunter Amulet. Opt for the SHINOBI: Art of Vengeance Digital Deluxe Edition to play 3 days early and receive the Ghost Outfit, Medic Lite Amulet, In-Game Currency, Digital Artbook & Soundtrack, and the SEGA Villains Stage, featuring bosses based on iconic SEGA villains. Check out the official synopsis of SHINOBI: Art of Vengeance and character biographies after this jump!

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Sega confirms release date and details for Nintendo Switch 2 versions of Sonic X Shadow Generations and Puyo Puyo Tetris 2S; both launch alongside Switch 2 console with caveats

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We’re a little more than a month away from the heavily awaited (and heavily controversial) launch day of Nintendo’s new game console, the Nintendo Switch 2, and Sega’s got four amazing games lined up to launch with the console. Yakuza 0: Director’s Cut and Raidou Remastered: The Mystery of the Soulless Army were already confirmed to be there on June 5th, 2025, alongside the Switch 2 console itself, but Sega have just confirmed that the Switch 2 versions of Sonic X Shadow Generations and Puyo Puyo Tetris 2S will also be there that day, along with the Switch 1 version of Raidou Remastered. Pre-orders have already begun for each of these games in NA.

Sonic X Shadow Generations has been confirmed to have better resolution and framerates compared to the Switch 1 original, and Puyo Puyo Tetris 2S will have new modes based around the Switch 2 Joy-Con mouse controls, making these exciting new ways to play in Nintendo’s hybrid ecosystem. Sadly, there are some major drawbacks that are sure to make these upgrades less of a no-brainer than they oughta be. For more on that, plus some pre-order trailers and links, check in below the break.

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Sonic X Shadow Generations Dark Beginnings wins People’s Voice award at 2025 Webby Awards

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Awards for some of Sega’s most amazing achievements just keep on coming.

The incredible prequel animation to last year’s hit game Sonic X Shadow Generations, Dark Beginnings, has just won a coveted People’s Voice award at the 2025 Webby Awards. The People’s Voice awards, as the name suggests, are awards decided upon by public submissions, much like the BAFTA award that was just given to Shenmue (1999) earlier this month. Sonic X Shadow Generations Dark Beginnings receives this award as part of the Animation (Branded) category, which is for official animations made as part of products or services for the purposes of marketing.

As highlighted on the award page on the Webby Awards website, Sonic X Shadow Generations Dark Beginnings has achieved over 7M views, over 558K likes, over 188K shares, and over 76M impressions across all official uploads. Sonic fans and gamers outside that spectrum everywhere have expressed nothing but love for this groundbreaking piece of Sonic media for its on-point portrayal of the fan favorite Shadow the Hedgehog, both his personality and his deep-seeded trauma, as it hyped up the release of Sonic X Shadow Generations last October, which went on to sell over 1 million units on launch day alone and achieved several rave reviews.

If you haven’t seen this animation yet, you owe it to yourself to give it a watch, so we’ll share it after the break.

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Metaphor: ReFantazio and Like a Dragon GDC Lectures Free to View on GDC Vault

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SEGA and ATLUS have made their latest Game Developers Conference (GDC) lectures available to watch for free on the GDC Vault! No account is needed, and fans of Metaphor: ReFantazio and Like a Dragon can now dive into rare behind-the-scenes insights on how SEGA / ATLUS craft their visual styling, gameplay and game worlds in their acclaimed titles.

These talks cover everything from evolving the genre of RPG command battle systems and crafting a unique visual identity for ATLUS’ new fantasy IP, to how RGG Studio consistently delivers story-driven games on a tight production schedule. Click the provided links to watch and learn more behind the scenes!

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OutRun Film in the Works at Universal Pictures with Michael Bay and Sydney Sweeney Attached to the Project

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With numerous SEGA franchises receiving film and TV adaptations following the massive success of the Sonic the Hedgehog movies, this latest announcement comes as a surprise: Universal Pictures is developing a feature adaptation of SEGA AM2’s iconic arcade driving game, OutRun, with Michael Bay attached to direct and Sydney Sweeney onboard as a producer. The script will be written by Jayson Rothwell for the upcoming film.

Michael Bay will also produce the OutRun film alongside his longtime collaborator, Brad Fuller, through their Platinum Dunes banner. The project is currently in development, and as of now, Sweeney is only confirmed to produce. Sonic the Hedgehog film series producer Toru Nakahara will also produce the film on behalf of SEGA, with Sega Corporation President/COO Shuji Utsumi overseeing the project.

Could we be in for a high-octane road trip romance filled with scenic coastlines, neon nostalgia, and explosive action? Let us know your thoughts on the upcoming OutRun movie in the comments below!

Source: Deadline

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DC x Sonic the Hedgehog Issue #2 Hits Comic Book Stores Today!

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Today, DC and SEGA of America released the highly anticipated second issue of the DC x Sonic the Hedgehog comic book series, available at local comic book shops and online retailers nationwide. Fans can follow Team Sonic and the Justice League’s latest adventure in this new issue.

On April 30th, DC x Sonic the Hedgehog #1 will be returning to retailers following its incredible launch in March. This second printing will arrive with a recolored version of Pablo M. Collar’s main cover for issue #1, and an open-to-order variant cover featuring Sonic as The Flash. Hit the jump to check out the press release and preview pages of issue two along with the second printing of issue one and the open-to-order variant cover of issue one featuring Sonic the Hedgehog as the Flash!

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Disguise, Inc. Announces Multi-Year Costumes Deal with SEGA of America

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Today, Disguise, Inc., a prominent global leader in the costume industry, and a subsidiary of global toy and consumer products leader JAKKS Pacific, Inc. announced a multi-year licensing agreement with SEGA of America, Inc. The deal grants Disguise the sole rights to create Sonic the Hedgehog costumes for distribution across North America, Europe, the Middle East, Africa (EMEA), and Latin America (LATAM). Find out more details about the licensing agreement in the press release from Disguise, Inc. below.

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Nintendo Switch Online + Expansion Pack updated with Streets of Rage, ESWAT: City Under Siege, and Super Thunder Blade

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On April 11th, 2025, Sega added three early Sega Genesis/Mega-Drive games: ESWAT: City Under Siege, Streets of Rage, and Super Thunder Blade, to Sega Genesis – Nintendo Switch Online. Japan gets the same three games at the same time.

All three games are immediately accessible to Nintendo Switch Online + Expansion Pack subscribers following a quick patch update to the app. For more info on each game, check in after the break for a synopsis on all of them.

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SEGA Legacy Characters Join Sonic Rumble in the SEGA Stars x Sonic Rumble Crossover Event!

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Sonic Rumble has launched their first crossover collaboration event featuring legacy SEGA characters joining the fray in the SEGA Stars x Sonic Rumble Crossover Event featuring your favorite characters and items from Super Monkey Ball, Altered Beast, and Fantasy Zone!

The collaboration will begin today from April 11 to May 7. Sonic Rumble will launch globally on May 8 for iOS, Android, and PC via Steam. Pre-register Sonic Rumble to receive exclusive in-game rewards on launch day!

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Angry Birds “Red” Appears in Super Monkey Ball Banana Rumble as DLC!

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Today, SEGA announced that Angry Birds’ poster bird, Red, will be flinging to Super Monkey Ball Banana Rumble as a DLC character!

When playing as Red, players will discover the in-game bananas will turn into feathers, a bunch of bananas will turn into a tuft of feathers, while the gold banana will turn into a glowing feather! Red the Angry Bird is available now as DLC for only $4.99.

Super Monkey Ball Banana Rumble is available now on the Nintendo Switch alongside a free playable demo on the Nintendo eShop!

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Sonic Rumble Officially Launching May 8

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The wait is now over as Sonic Rumble will be launched globally on Thursday, May 8! Sonic Rumble is coming jam-packed with key gameplay enhancements designed to add depth and strategic layers to every round. Each character will be able to make use of a set of skills, allowing players to customize their playstyle and approach challenges in diverse ways.

Players can pre-register now through the App Store and Google Play to earn rewards, such as character skins, including a Sonic skin from the recent Sonic the Hedgehog 3 movie, Chao stickers and buddies, and in-game currency (rings). Pre-registration for Sonic Rumble will be open until the May 8 launch date. Check the next article for the official press release!

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Yakuza 0 Director’s Cut Announced for Nintendo Switch 2; Launches on June 5

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Yakuza 0 Director’s Cut, the definitive edition of the critically acclaimed origin story in the series, was officially announced by SEGA and RGG Studio for Nintendo Switch 2 during the Direct. The Director’s Cut edition will include new content and features such as:

  • Never-before-seen cutscenes with deeper insight into key incidents and character backstories.
  • Red Light Raid online 4-player online mode with up to 60 unlockable characters.
  • French, Italian, German, Spanish subtitles
  • English Dub Voice Over

Yakuza 0 Director’s Cut will launch for the Nintendo Switch 2 on June 5, 2025.

 

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