Aaron Webber

SEGA’s Aaron Webber Accepts Role at SEGA of Japan as Director of Strategy, Studio & Community Relations

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Aaron Webber, longtime friend to the site and a legend among Sonic and SEGA fans, has had a long career with SEGA of America. Joining SEGA in 2008, Aaron worked as a Game Master for Phantasy Star Universe, an Assistant Community Manager and then as Associate Brand Manager before a brief departure from the company in 2014. Then, in 2015, Aaron returned to act as PR & Social Media Manager and then Senior Social Media Manager for the Sonic the Hedgehog brand. It was during this period that Sonic saw a social media EXPLOSION with national attention on how he and his team handled the brand’s social media accounts.

Now, Aaron has accepted a role with SEGA of Japan as Director of Strategy, Studio & Community Relations. While not much has been said of Aaron’s day to day responsibilities, he has said “besides Sonic, this means I get to support a lot of great SEGA teams – first up is PSO2 which just launched on Steam!”

We here at SEGAbits congratulate Aaron and wish him luck on his new role at SEGA’s Japan offices.

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SEGA News Bits: New Sonic Animated Series in the Works?

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A few days ago we ran a popular story where the Sonic Mania Adventures production manager posted that she was invited to SEGA and teased a new upcoming Sonic the Hedgehog animated project. Sonic the Hedgehog Social Media Manager Aaron Webber would then go on to deny the claim, but did he really? On this episode of the SEGA News Bits we look at the proof of a new Sonic animated show, what we think of Webber’s denial statements and of course what we hope for in a new Sonic the Hedgehog animation series. Let us know what you think in the comments below!

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SEGA migrating their official forums, shutting them down temporarily

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segaforumsIf you didn’t know, SEGA has official forums that have been open since the late 90s. I know a lot of people that have grown up chatting about SEGA via these forums, even me, your humble SEGA news writer started out the site by meeting people on this very forum. I’m not lying when I say that these forums mean’t a lot to many people. According to Sonic Community Manager Aaron Webber, the forums will be coming to a close as they plan a move from Vbulletin software to a new database. Aaron didn’t give a ETA on when you can expect them back.

Hit the jump to read his comments:

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Sonic the Hedgehog panel returns to SXSW this year

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Last year SEGA held the first “Gotta Go Fast: The Official Sonic the Hedgehog Panel” at SXSW, a Austin, Texas based convention. This year? They will be back and will be calling the panel the same exact name! The Official Sonic the Hedgehog panel will take place on March 16, 2018 from 3:30 PM to 4:30 PM featuring Takashi Iizuka, Austin Keys, Aaron “Meme Lord” Webber, and Tyson Hesse.

According to the SXSW event description:

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SEGAbits at E3 2017 Interview: Aaron Webber – Sonic Mania & Sonic Forces

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Our E3 coverage continues with an interview with Aaron Webber, PR and Social Media Manager for Sonic the Hedgehog. SEGAbits swingin’ reporter Kori-Maru asks Aaron about the upcoming Sonic Mania and Sonic Forces, including questions about the recently revealed villains trailer and the mysterious Infinite.

If you enjoy our interviews and want to support us: Give us a sub and give this video a like so it shows up on more like minded fans YouTube recommendations. You know, how that new YouTube algorithm is.

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Sonic Mania hitting Nintendo Switch day one, won’t cost more

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It seems a trend for Nintendo Switch games is to cost slightly more on the platform, what with Puyo Puyo Tetris costing ten dollars more physically compared to the PlayStation 4 (and yes, I know it comes with a key chain). But Nintendo fans looking forward to Sonic Mania need not fear, since the game has been confirmed to hit the Nintendo Switch the same day as other platforms and cost the same. Woot.

The news has been confirmed by SEGA and Sonic the Hedgehog social media meme master Aaron Webber during a interview with Nintendo Everything. Sadly SEGA has been mute on the release date for Sonic Mania, but we may soon find out more news concerning it since the SXSW 2017 Sonic the Hedgehog panel will happen in two days.

How many of you will be picking up Sonic Mania on the Nintendo Switch? What do you think about the news of it being priced the same as other versions? Let us know in the comments below.

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SEGA airs Sonic the Hedgehog TV commercial for their YouTube channel

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While watching a Cartoon Network show recently on DVR I happen to noticed this particularity odd Sonic the Hedgehog TV commercial which was aiming to promote the Sonic The Hedgehog YouTube channel. That’s right, it wasn’t for Sonic Boom TV Show or something that you can buy. Just a Sonic the Hedgehog TV commercial aiming at getting TV viewers to view their online content. Got to say, I’m amazed at the work Aaron at his team are putting together on promoting Sonic the Hedgehog on social media. If only the SEGA brand had someone as passionate as Aaron Webber manning the ship. You can watch it here, I tried to get the footage off my DVR but thanks to Direct TV’s crappy HDCP protection, it didn’t work out.

What are your thoughts on the Sonic the Hedgehog TV commercial? Do you think its weird that they are advertising a YouTube channel and not a product? Let us know in the comments below.

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SXSW 2017 Gotta Go Fast panel to show new Sonic Mania and Sonic Project 2017 content

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Gotta Go Fast panel at SXSW 2017Those of you waiting for new Sonic Mania or Sonic Project 2017 news won’t have to wait long. Next month at SXSW 2017, there will be a Gotta Go Fast panel featuring Aaron Webber, Mike Pollock, Roger Craig Smith, and Takashi Iizuka. This follows last year’s fairly divisive panel with the same set of speakers.

At this year’s panel, they’ve promised some new Sonic Mania and Sonic Project 2017 content will be revealed for the first time, in addition to answering questions about both games.

This year’s panel will happen at 5-6PM CT on March 16th, 2017. That’s just over a month from now, folks! With new game content promised, I’m sure the reception to this one will be a lot better this time.

Are you looking forward to seeing what the panel reveals? Do you plan on attending it like the hardcore Sonic fan you are? Let us know in a comment below!

The full panel description is below:

Dive into the world of Sonic the Hedgehog in this exclusive behind-the-scenes look at both Sonic Mania and the upcoming Sonic 2017! With presenters from SEGA and Sonic Team’s Takashi Iizuka, this panel will answer questions about both games, showcase a new reveal for each title, and will discuss Sonic’s resurgence in the world of gaming since the reveal of both games. Of course, with Sonic involved, who knows what other surprises might be in store?

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“Long lost” Sonic Mania Collector’s Edition infomercial released

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The Sonic the Hedgehog social media team has just unearthed a long lost infomercial for the upcoming Sonic Mania Collector’s Edition! Created as an homage to the classic Sonic the Hedgehog 2 ad, the Sonic Mania Collector’s Edition ad shows off the bonus items found inside the Spring 2017 release including the statue of Sonic standing on a Genesis/Mega Drive, the metallic game code card and the game cartridge that contains a gold ring. The ad also notes that the box can hold ANY tacklebox. Keep your eyes peeled for cameos from Kazuyuki Hoshino, Takashi Iizuka (in shirt form) and Aaron Webber (congrats!).

Pre-order the Sonic Mania Collector’s Edition today, available on PS4, Xbox One, and PC.

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Celebrating Sonic the Hedgehog’s 25th anniversary with 25 great underrated moments

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sonic 25 headerSEGA’s Sonic the Hedgehog franchise turns 25 today, and while we’ve celebrated franchise milestone years in the past, there is something really special about this one. A quarter of a century is a long time, and it is a testament to SEGA’s perseverance and the devotion of the Sonic fanbase that the franchise is still going strong. Sonic Lost World and the Sonic Boom franchise – particularly the games – are often pinpointed as the franchise’s recent weak points and signs that the franchise as a whole needs to be put down or at the very least take a long break. While I am not here to debate the merits of Sonic Lost World and Sonic Boom, I will say that to end a series or take a long break because of either is both incredibly shortsighted and far too extreme a reaction. I would also argue that Sonic is about much more than just the main series games, as fans like to label the major titles, and that there has always been great Sonic things happening even during the franchise’s darkest years.

In celebration of 25 years of Sonic the Hedgehog, join me in looking back year-by-year as I shine the light on great moments in Sonic history that more people need to be talking about.

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Tails’ Channel interviews Aaron Webber about Sonic 25th Anniversary party

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Matt from Tails’ Channel got to sit down with Sonic’s social media manager and Sonic PR Aaron Webber (or how Phantasy Star people know him as Ruby Eclipse). The topic of the interview was the upcoming Sonic 25th Anniversary party including questions about what to expect, if Sonic Boom: Fire & Ice will be playable and what sort of merch will be sold at the event.

If you guys decide to go to the Sonic 25th Anniversary party, make sure you stop by and say hi to me and Barry since we will be attending the event. So are you going to Sonic 25th Anniversary party?

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SEGA News Bits: Sonic 25th Anniversary SXSW Panel Discussion

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Come get nerdy with me and Barry as we talk about the Sonic 25th Anniversary SXSW Panel and our thoughts on the secret announcement. The panel was moderated by Aaron Webber (Sonic community manager), featured the ex-Sonic Team developer Yuji Naka, current head of Sonic Team Takashi Iizuka, current voice actors Roger Craig Smith (Sonic the Hedgehog), and Mike Pollock (Dr. Eggman). This will be one of the many Sonic 25th Anniversary events SEGA has plan for this year, so expect more coverage on the site!

If you want to see the panel yourself, we have it up here. What did you think of the Sonic 25th Anniversary panel? Tell us in the comments below.

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Swingin’ Report Show #80: Interview with Aaron Webber, Sonic the Hedgehog PR & Social Media Manager

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He’s back! After leaving SEGA of America in 2014, Aaron Webber has returned as the PR & Social Media Manager for the Sonic the Hedgehog brand. Since returning, Aaron has been making waves on the Sonic the Hedgehog Twitter, Facebook and Instagram accounts, catching both fan and media attention with his sly wit and deep knowledge of the franchise.

Aaron was kind enough to sit down with us for an hour in his first interview since returning to SEGA to talk about his new role, SEGA’s move to LA, his approach to interacting with fans, Sonic Boom: Fire & Ice, his favorite Sonic games, and answers to some burning canon questions!

[Download] [RSS] [iTunes] [Archive]

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Swingin’ Report Show #78: Interview with Sam Mullen, Localization Producer, SEGA of America

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On this episode of the SEGAbits Swingin’ Report Show, we’re joined by SEGA of America Localization Producer Sam Mullen! In his role at SEGA, Sam has managed the localization process of several Japanese titles including Binary Domain, Rise of Nightmares, and the Hatsune Miku titles. Currently he is working on SEGA’s line of 3D Classics titles which include arcade and SEGA Genesis favorites as well as Hatsune Miku: Project Mirai DX for the Nintendo 3DS.

Learn about what the process of localization entails as well as what to expect from SEGA’s upcoming 3DS titles in this week’s show! Oh, and see a surprise cameo from former Brand Manager Aaron Webber who happened to be at SEGA of America HQ while we were recording this episode.

[Download] [RSS] [iTunes] [Archive]

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Aaron Webber leaves SEGA of America

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Today we learned the sad news that one of SEGA of America’s greats, Aaron Webber also known as Ruby Eclipse, will be leaving SEGA of America. SEGAbits and Sonic Retro staff were speculating that such news would hit (yes, this is what we do in our private chats, talk about Aaron, that’s how much we love him) when Aaron tweeted that his return flight from this year’s E3 Sonic Revolution was “The final trip!”. Sonic Boom Producer Stephen Frost also dedicated a White Castle meal to Aaron, tweeting “Here’s to good times and an awesome future”.

All of us at SEGAbits and Sonic Retro wish Aaron all the best, and we will cherish all the good times we shared. Oh, and Aaron? Let’s play a game of Spiral Knights or PSO2 soon.

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