SEGA reveals Sonic Boom merchandise plans, including toys and food promotions

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SEGA’s blog has spilled the refried beans of what sort of products and marketing tie-ins fans can expect from the Sonic Boom franchise, and their plans sound quite expansive:

Sonic Boom’s overall broad licensing program will be one of the biggest license initiatives SEGA has undertaken in recent years. SEGA has lined up best-in-class retailers, including Walmart, Target, Toys R Us, JCPenney, Kohl’s and Barnes & Noble, to feature an array of offerings from partners such as Archie Comics, Bioworld, Fifth Sun, Bakery Crafts, Isaac Morris, and Bulls I Toy for brand new Sonic Boom toys, comics, apparel, and novelty. Also joining are Accessory Innovations, Franco, Rubies, Howard Keys, teNeues, and World Tech Toys – covering back-to-school, bedding, costumes, housewares, calendars, and remote control vehicles for North America and Mexico in 2015.

In addition to the toys from Tomy, SEGA has planned a promotion with ICEE featuring branded cups and a Sonic Boom branded version of the classic ICEE Blue Raspberry flavor. In partnership with Del Taco restaurants, SEGA plans “to create a multiplatform campaign with in-restaurant, social media, and radio promotional components in top national markets such as New York, Los Angeles, Chicago, San Francisco, Dallas and Miami.” While not mentioned in SEGA’s blog post, it looks like DelTaco will be giving away toys called Clash Cubes with 48 in total to collect. That’s a lot of tacos!

SEGA Europe going on licensing blitz for Sonic’s 20th birthday


Sonic is turning 20, that is a big number for any franchise, since Sonic is SEGA’s biggest franchise ever… you know they are going to do it big. SEGA Europe just expanded their license teams to get products out to you by Sonic’s 20th anniversary come June 23rd.

“We have some surprises lined up for Sonic’s anniversary. We’re working on a number of retail initiatives across different sectors. Ideally, we would like to tie in different merchandise to create a strong branded presence in stores. We want to team up with multi-territory partners in publishing, apparel and collectibles such as trading card games and stickers,” said Henno. “We also have interest in categories such as wheeled items, outdoor sporting goods and bedding in the UK and internationally.” – Sega Europe’s head of licensing Sissel Henno

SEGA’s licensing teams will be hitting trade shows to meet new potential partners. These trade shows include Brand Licensing Show in Budapest, Bologna Book Fair and Kazachok Licensing Show in Paris. We shall see what surprises SEGA has in store for Sonic’s birthday.

[Source: MCV]

SEGA hires Sissel Henno to head licensing department

SEGA Europe is going to step up their licensing game, meaning you should expect more merchandise related to popular SEGA franchises like Sonic the Hedgehog in the near future. SEGA has hired Sissel Henno to head the licensing team.

“I’m very excited to become a part of the SEGA team and to grow the licensing activities around these fantastic brands. The celebration of Sonic’s 20th Anniversary this year is a great way to kick start my new assignment and I’m looking forward to working with the existing licensees as well as any new partners that we can welcome to the licensing program.” – Sissel Henno.

Sounds like we will be having a lot of junk to buy that is Sonic related for 2011. Feels good man.

[Source: MCV]

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