SEGA Europe going on licensing blitz for Sonic’s 20th birthday


Sonic is turning 20, that is a big number for any franchise, since Sonic is SEGA’s biggest franchise ever… you know they are going to do it big. SEGA Europe just expanded their license teams to get products out to you by Sonic’s 20th anniversary come June 23rd.

“We have some surprises lined up for Sonic’s anniversary. We’re working on a number of retail initiatives across different sectors. Ideally, we would like to tie in different merchandise to create a strong branded presence in stores. We want to team up with multi-territory partners in publishing, apparel and collectibles such as trading card games and stickers,” said Henno. “We also have interest in categories such as wheeled items, outdoor sporting goods and bedding in the UK and internationally.” – Sega Europe’s head of licensing Sissel Henno

SEGA’s licensing teams will be hitting trade shows to meet new potential partners. These trade shows include Brand Licensing Show in Budapest, Bologna Book Fair and Kazachok Licensing Show in Paris. We shall see what surprises SEGA has in store for Sonic’s birthday.

[Source: MCV]

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4 responses to “SEGA Europe going on licensing blitz for Sonic’s 20th birthday

  1. Fallout911 says:

    I'd love to see some old school SMS character toys like Alex-Kidd and Opa Opa.

  2. Jazwares promised that every SASASR character would get a mini figure, which would have meant Alex and Opa getting a figure. However they have yet to complete the line. I think they produced about half of them.

  3. Fallout911 says:

    Interesting, do you have a link to the ones released?

  4. I can list 'em: Amigo, Beat, Tails, Sonic, Knuckles, Eggman, Shadow, Amy and Aiai

    Knuckles came out most recently. You can check out a few of them here: http://www.jazwares.com/2010/products/Sonic-and-S

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