SEGA Europe is going to step up their licensing game, meaning you should expect more merchandise related to popular SEGA franchises like Sonic the Hedgehog in the near future. SEGA has hired Sissel Henno to head the licensing team.
“I’m very excited to become a part of the SEGA team and to grow the licensing activities around these fantastic brands. The celebration of Sonic’s 20th Anniversary this year is a great way to kick start my new assignment and I’m looking forward to working with the existing licensees as well as any new partners that we can welcome to the licensing program.” – Sissel Henno.
Sounds like we will be having a lot of junk to buy that is Sonic related for 2011. Feels good man.