SEGA plans “revival of major IPs”, which is a phrase that a lot of SEGA die hard fans have been waiting to hear from the company in a very long time. SEGA revealed this strategy when the company did their “Road to 2020” business presentation. If you look at the ‘Segment / Business Strategies’ on their latest fiscal report, it highlights the following big points:
Packaged Games Field (example titles: Total War: Warhammer, Yakuza 6: The Song of Life, Football Manager 2017, and Persona 5)
- Expand existing IPs and obtain new IPs for North American and European PC games
- Build revenue base by being entrusted with outsourced development
- Challenge for new IPs
- Revival of major IPs
- Effective utilization of development engines
Digital Games Field (example titles: Puyo Puyo!! Quest, Hortensia Saga, Chain Chronicle 3, and Phantasy Star Online 2)
- Create titles that will become global hits
- Establish digital marketing business
- Expand overseas publishing business
- Maintain profits through long-term operation of existing titles
- Develop next-generation titles
If you notice, they have a nice section where they highlight that they are planning not only original IPs but also SEGA plans “revival of major IPs”. But what would SEGA consider a “major IP”? One of the challenges SEGA has with reviving IPs is that they want them to be ‘global hits’, so what titles do you think are considered ‘global hits’? SEGA plans “revival of major IPs”, do you believe it or is it a ‘wait and see’ sort of thing?
[via: Gematsu]
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