On this SEGA Talk, we take a look at Sonic the Hedgehog! No, not THAT one… and not THAT one… we’re talking about the one for the Master System and Game Gear! What’s the story behind this 8-bit version of the Genesis classic? What does it do differently? Find out on SEGA Talk!
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Listen to Sonic as he guides you on the road to your next destination as SEGA and Waze announced an exciting partnership to bring Sonic the Hedgehog to Waze users around the world.
The integration includes Sonic-themed icons and Sonic voice navigation features. The full details can be found in the press release below.
Today, SEGA announced its partnership with the International Olympic Committee for a multi-year licensing agreement. SEGA & IOC are seeking key partners for a full merchandise collection to launch in 2026.
The first look at the upcoming “Five Rings” collaboration is available now, featuring the Olympic rings with a supersonic Sonic the Hedgehog spin. This sneak peek into the custom art highlights the connection with Sonic and the core Olympic values, including excellence, respect and friendship.
Check out further details in the press release here!
Sonic fans, get ready to sonicfy your style! SEGA has teamed up with the apparel brand Steady Hands for an exclusive new t-shirt collection. This capsule collection features five unique tees showcasing some of the most iconic characters from the Sonic universe: Sonic, Knuckles, Shadow, Eggman, and even has a cameo by Super Sonic. Each design highlights these fan-favorite characters in a bold, collectible way, crafted with Steady Hands’ signature approach to everyday wear.
This special collaboration is a celebration of Sonic’s legacy and the characters that have defined generations of gaming. The collection launched on Friday, September 5th, and is available exclusively through the Steady Hands website for fans in the United States and Canada. If you’re looking to add some edgy hedgehog flair to your wardrobe, now is the perfect time to grab a piece of this unique collection.
The real question, where’s my girl Amy?
New Classic Sonic toys are hitting shelves, and on this SEGA News Bits Live Barry takes a look at the Hammer Egg from Sonic Superstars and Giant Mecha Sonic from Sonic the Hedgehog 2!
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Hasbro’s Wizards of the Coast and SEGA announced today a Magic: The Gathering Secret Lair x Sonic the Hedgehog collaboration featuring three distinct Secret Lair drops inspired by the Sonic universe. The collaboration takes Sonic and Magic: The Gathering fans on a lightning-fast trip to meet some of SEGA’s iconic Sonic characters, reimagined as Magic: The Gathering cards.
Each drop will be on sale in regular ($29.99) and foil ($39.99) editions available for purchase on MagicSecretLair.com starting at 9 a.m. PT on July 14, while supplies last. Check out more details on each drop below!
Today, SEGA and McLaren Racing announced a new multi-year partnership with Sonic the Hedgehog, bringing together two globally recognized icons of speed and making SEGA the official gaming partner of McLaren Racing Limited. The partnership marks a reunion more than thirty years in the making. At the 1993 European Grand Prix, known as the Sonic Grand Prix, McLaren F1 Team driver Ayrton Senna was awarded a Sonic the Hedgehog trophy on the podium.
Fans can expect creative integrations and experiences that fuse the worlds of motorsport and gaming and engage audiences of all ages both on the grid and screen. The partnership will continue throughout Sonic Team’s 2025 “Racing Around the World” campaign into 2026 for Sonic’s 35th Anniversary and the McLaren Formula 1 Team’s 1,000th Grand Prix. SEGA will also be hosting an exciting activation at McLaren Racing Live: London, a fan-focused Trafalgar Square take-over on July 2 – 3.
Check out full details from the press release here!
SEGA and Gameloft announced an exciting collaboration bringing a special Sonic the Hedgehog-themed limited time in-game event to Asphalt Legends Unite. Starting today until June 26, fans can check out an all-new Collector Mode and race around the track to collect Sonic the Hedgehog’s iconic gold rings. Players who collect enough gold rings can also use them to purchase a number of vehicle decals based on Sonic and his friends. For more information on the collaboration event, read further details from the press release in the next section of the article.
In the 42nd episode of the 3rd season, we open the mailbag and Grant pontificates about NiGHTS and Sonic Heroes; Bo shares his Skittles discoveries with Rings of Saturn; and David rants and raves about the Superman trailer. Don’t miss this one!
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Barry is back with the Sonic Weekly crew to share about his trip to Japan and Joypolis specifically. Also, Star Wars… the other main reason Barry was in Japan was for Star Wars, so we talk about that too. Plus, reviews of Chao Tales and news from Rings of Saturn!
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This week, Grant is owning up to bad takes from the past while creating brand new ones in the present, Bo describes good dates and bad hats, and David is excited about OutRun and has a great idea for the future of Chao merchandise. And, as always, we cover the week’s news about Sonic, Rings of Saturn, and answer some mailbag questions too.
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Blaze Hedgehog (Ryan Bloom) joins in this week! We talk about the best ways to play games like Sonic Adventure 2, Sonic 3 & Knuckles, and more, plus we cover the latest Sonic and SEGA news with a few laughs along the way. We also contemplate the Sega Genesis being your cool older brother’s console; Sonic 4: Episode 3; E.G.G.M.A.N.; and the fractal brokenness of the Sonic Adventure ports.
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Awards for some of Sega’s most amazing achievements just keep on coming.
The incredible prequel animation to last year’s hit game Sonic X Shadow Generations, Dark Beginnings, has just won a coveted People’s Voice award at the 2025 Webby Awards. The People’s Voice awards, as the name suggests, are awards decided upon by public submissions, much like the BAFTA award that was just given to Shenmue (1999) earlier this month. Sonic X Shadow Generations Dark Beginnings receives this award as part of the Animation (Branded) category, which is for official animations made as part of products or services for the purposes of marketing.
As highlighted on the award page on the Webby Awards website, Sonic X Shadow Generations Dark Beginnings has achieved over 7M views, over 558K likes, over 188K shares, and over 76M impressions across all official uploads. Sonic fans and gamers outside that spectrum everywhere have expressed nothing but love for this groundbreaking piece of Sonic media for its on-point portrayal of the fan favorite Shadow the Hedgehog, both his personality and his deep-seeded trauma, as it hyped up the release of Sonic X Shadow Generations last October, which went on to sell over 1 million units on launch day alone and achieved several rave reviews.
If you haven’t seen this animation yet, you owe it to yourself to give it a watch, so we’ll share it after the break.
This week, we’re joined by KORI-MARU to reminisce about Sonic the Hedgehog and other favorite SEGA franchises. We also cover DC x Sonic the Hedgehog #2 (with a spoiler warning and skip option), and the recent episodes of Chao Tales. All that plus your weekly Rings of Saturn update too. This is a fun one, folks!
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Music is the topic this week, and we discuss our favorite (and least favorite) Sonic soundtracks!
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