SEGA has just revealed the new 30th Anniversary logo for Sonic the Hedgehog, as well as their merchandising plans for the blue blur who will turn 30 next year. The logo, playing off Sonic’s spinning feet, is very cute. As for merchandise, expect the previously revealed Sonic Encyclo-Speed-ia book from Dark Horse, as well as more creepy Pop! Vinyl figures, Jakks Pacific toys, jewelry, apparel, enamel pins, energy drinks and new Classic Sonic comic books from IDW. The IDW series will consist of a special issue and an accompanying mini series. Read the full press release after the break!