Alright, we haven’t been too kind to SEGA’s marketing campaign for the 32X, so I thought it would be great to end things on a high note: the Doom ad. The Doom ad is fucking awesome, embodying everything that was great about SEGA marketing in those days.
Is it edgy? Yeah. Does it match the tone of the game? Hell yeah. Does it make you want to go out and buy the game? Fuck yeah. Doom was known for being a gory, violent, bloody game, and on the higher difficulties it could be a hell of a meat grinder. Placing it in a slaughter house, with lots of kid friendly gore and even an actual meat grinder? Having butchers who are surrounded by real gore every day talking about how intense the violence in Doom is? Genius. This is an ad that understood its product and knew how to sell it, easily making it the best 32X ad SEGA’s produced. It’s simple, smart and doesn’t get into any of the distracting weirdness or camera mugging of other ads. Most importantly, this ad didn’t just tell, it showed, something every other 32X ad failed to do.
So enjoy, and be sure to tune in next week, as we start taking a look back at a considerably better advertisement campaign for another, more successful SEGA platform…
Ad:Related posts:
Classic SEGA Ads: SEGA 32X – “Just stick it in your Genesis!”
Classic SEGA Ads: Identify your dead console at the morgue in this SEGA 32X commercial
Classic SEGA Ads: Segata Sanshiro is in love
Classic SEGA Ads: SEGA Does the Math
Classic SEGA Ads: Take a peek above deck at these Japanese Skies of Arcadia commercials
If this is one of their good ads, then it’s no surprise that they failed, eh?