SEGA partners with ‘goGame’ to publish Japanese mobile games globally
SEGA has now moved forward in their next step for mobile publishing by partnering up with goGame, which is a company SEGA Networks has a large stake in. They will be launching ‘goPlay’ a publishing platform for mobile developers (mostly being aimed in Japan). The idea is that there will be tiers of services the developers can purchase to fit their needs.
While stuff like localization, customer support and other features offered with this service cost money, there is a free option that includes access to SEGA’s Noah Pass ad network of over 100 million users in Japan. This will allow mobile developers to get ad revenue for their creations while SEGA gets a bit off the top. Another ‘free’ service is ‘goPay’ which allows developers to easily receive payments globally, goGame only starts to take 3% from transactions after the game generates over $100,000 dollars in revenue.
Its pretty ironic that SEGA is investing in these sort of companies focused on global publishing when they have one of the worse track records of localizing their own products.



Desert Bus has become a infamous game not only due to never having a official release, but universally being known as the ‘most boring game ever’ by many online publications. Is this an insult to the game? Nah. The game was a mini-game that was set to release in a compilation called Penn & Teller’s Smoke and Mirrors back in 1995 and was purposely mean’t to recreate a endless feeling when driving through the Nevada desert.

I have always been a huge fan of the 





