Swingin’ Report Show #62: Console Wars with Tom Kalinske – SEGA of America’s President (’90-’96)

This is it! Our third Console Wars focused episode of the Swingin’ Report Show in which we speak with the man himself, SEGA of America’s former President Tom Kalinske! Tom has an amazing history with the toy and game industry. Before his years with SEGA, Tom served as President and CEO of Mattel, reviving the Barbie brand and creating the He-Man and the Masters of the Universe line. During his time at SEGA, Tom reinvigorated the SEGA Genesis brand, helped in the creation of Sonic the Hedgehog, and led the launch of many famous pieces of SEGA hardware including the Game Gear, Pico, 32X, Nomad, and Saturn.

Tom Kalinske’s career is chronicled in the book “Console Wars: Sega, Nintendo, and the Battle that Defined a Generation” by Blake J. Harris, and if you haven’t purchased a copy yet, do so today. If you’ve read the book, are reading the book, are awaiting delivery of the book, or are simply a fan of SEGA during the 90’s, our latest show is a must listen!

Also, make sure to check out our other Console Wars interviews including our discussion of SEGA’s marketing efforts with SEGA’s former Director of Marketing Al Nilsen and our interview with the author of Console Wars, Blake J. Harris.

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SEGA in the Media: Tony Soprano wants you to turn off the SEGA Dreamcast

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This is a SEGA in the Media I’ve been sitting on for a while, mainly because it was difficult for me to obtain decent screens from HBO shows. Thankfully, starting today Amazon Prime members have access to HBO content, including the excellent The Sopranos! As a Dreamcast enthusiast, I always keep my eyes open when watching TV and movies from the late 90’s and early 2000’s in hopes that I’ll catch a glimpse of SEGA’s final console. While I usually end up disappointed, as I was during The Sopranos first season in which Tony Soprano’s son Anthony Junior owned a Nintendo 64, season 2 delivered!

Classic SEGA Ads: The Godzilla VMU proves that size doesn’t matter

In celebration of Gareth Edwards’ Godzilla, we’re bringing you four Godzilla SEGA ads!

1998 was a terrible year for Godzilla, but an excellent year for SEGA fans. While the big G’s legacy was shat upon by director Roland Emmerich, SEGA fans in Japan were enjoying the 128-bit Dreamcast. Despite the awfulness that was 1998’s Godzilla, something good did come of it by way of a Godzilla branded VMU featuring a little Godzilla that puts Sonic Adventure‘s Chao to shame. Today’s first featured SEGA advert depicts a young Japanese boy who is hooked on SEGA’s virtual Godzilla VMU game. The boy, who is likely playing the game so intensely in an effort to forget having seen Roland Emmerich’s Godzilla, bumps into a cute Japanese woman who is also playing the game and the two partake in some VMU connectivity. If only it were that easy to meet chicks.

The second commercial seen in the video above, kicks off with some good ol’ classic Godzilla footage of Mothra and is promoting standard VMU’s that were pre-loaded with Godzilla content and bundled with small Godzilla character figures. The third commercial, clocking in at 15 seconds, features an all out VMU subway battle of Godzilla proportions! Again, the VMU Godzilla figure bundles are being promoted, but this time the giant flying turtle Gamera – friend of all children – gets a shout out.

After the break, check out our fourth Godzilla SEGA advert in which Godzilla Generations puts a damper on an otherwise happy day in Japan.

Swingin’ Report Show #61: Console Wars Release Day Party with Author Blake J. Harris

Happy Console Wars release day! That’s right, the long talked about book “Console Wars: Sega, Nintendo, and the Battle that Defined a Generation” by Blake J. Harris is now available to purchase anywhere where books are sold.

For this week’s podcast, the book’s author Blake J. Harris joined Barry and George to talk about his influences, the process of writing such an epic story, his upcoming documentary, and his teaming up with Scott Rudin and Seth Rogen. Blake also shares stories that didn’t make the final cut, and his thoughts on modern day SEGA and Nintendo. We also reveal our Console Wars giveaway winners, so if you entered on Twitter, Facebook, or Instagram to win a copy of the book courtesy of HarperCollins, give the show a listen and find out if you’ve won! We’ll also make an official winners announcement on our social networks later today.

More “Console Wars” content is to come, including a podcast with Tom Kalinske himself!

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Exclusive Excerpt from “Console Wars”: SEGA of America’s first look at Sonic the Hedgehog

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Thanks to It Books, HarperCollins Publishers, and author Blake J. Harris, we have an exclusive excerpt from “Console Wars: Sega, Nintendo, and the Battle that Defined a Generation” which features the first time SEGA of America President Tom Kalinske and his staff laid their eyes on Sonic the Hedgehog in action! The full excerpt can be found after the break, and if you like what you read, make sure to pre-order a copy of the book today and enter our Twitter and Facebook contests to win a copy of the book. Contest winners will be announced on our release day podcast with the book’s author Blake J. Harris, which will debut alongside the book tomorrow!

SEGA Sammy announces full year results for fiscal year 2014

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SEGA Sammy today announced their full year results with good news all round with the exception of one division. The strong results come after a hectic 2013 for the group in which SEGA was restructuring it’s core business, purchase of two high profile developers, the development of major resort complexes and expansion of some of their core development teams. The group also saw year on year growth for net income, hit the break to find out how the company did as a whole!

This is Saturn goes Super Sonic Racing in Sonic R

This is Saturn is back to talk about one of the few Sonic games on the Saturn, Sonic R, in which Sonic and company go Super Sonic Racing! Sonic R was a game I’ve played on many a system, and it was actually one of my first Sonic games – but does it hold up today? Or is it a blemish on the hedgehog’s wonderful 90s career?

This is Saturn is a video series created by British teenager Liam ‘TrackerTD’ Ashcroft, aiming to give an alternative and in-depth look at the good, the bad, and the ugly of SEGA Saturn gaming, all whilst maintaining a somewhat strong accent.

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Swingin’ Report Show #60: Console Wars with Al Nilsen, SEGA’s Director of Marketing (’89-’93)

The SEGAbits Swingin’ Report Show is back, and boy do we have a special episode for you! Joining us for our 60th episode is Al Nilsen, SEGA of America’s Director of Marketing from 1989 through 1993. Al and his team were behind everything from the early days of the SEGA Genesis, including promoting the famous “Genesis Does What Nintendon’t” campaign, the creation of Sonic the Hedgehog, implementing the legendary “Sonic 2sday” worldwide launch of Sonic the Hedgehog 2 in 1992, and rolling out the “Welcome to the Next Level” campaign. Suffice to say, Al is a legend, so the opportunity to sit down and talk about the good ol’ days for an hour and a half was a dream come true for us as SEGA fans.

Al’s appearance is in anticipation of the release of “Console Wars: Sega, Nintendo, and the Battle that Defined a Generation” by author Blake J. Harris, which you can pre-order today from Amazon.com. “Console Wars” tells the story of SEGA vs. Nintendo during the early 90’s, as told from the perspective of SEGA of America president Tom Kalinske. Based on over two hundred interviews with former SEGA and Nintendo employees, “Console Wars” is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

Expect more “Console Wars” content throughout May, including a podcast with the author Blake J. Harris next week, and a podcast with Tom Kalinske himself the week after that! We also have some surprises, but in the meantime enjoy Al’s interview!

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Round Table: We look ahead to Jet Set Radio’s future!

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Jet Set Radio Week enters the final boss battle that is the SEGAbits Round Table! Despite containing only a few games, Jet Set Radio and its sequel pack in a lot of unique ideas and feature an amazing art style and selection of music. With all this unique content, it’s a shame that the franchise has only seen two and a half games (the half being the Game Boy Advance version). This week, our writers have assembled in the GG’s garage to share their ideas for the Jet Set Radio franchise’s future, and seeing as we’re SEGA fans, we can’t help but reminisce and share a few memories. After the break, join us as we look to the future!

SEGAbits Plays: Jet Set Radio Episode #1

Welcome to the first official episode of our new YouTube series SEGAbits Plays! In this episode, streamed live on our SEGA Channel Retro Twitch channel yesterday at 5:30PM Pacific/8:30PM Eastern, Barry and George play through the Official Dreamcast Magazine demo disc featuring the exclusive Jet Grind Radio demo and the original Japanese version of Jet Set Radio. Aside from the usual chit chat, we show off out some of the regional differences and towards the end attempt to play the game using the Dreamcast maracas and fishing controller.

Stay tuned for future episodes of SEGAbits Plays, in which we’ll play more classics, obscure gems, and show off some stuff you probably have never seen before. Anybody up for some SEGA Pico fishing? After the break, check out our test episode #0 in which Barry and Bartman play the SEGA Pico.

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Retro Review: Jet Set Radio

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From their garage hidden amidst the alleyways of Shibuya, to the neon-drenched streets of Benten-Cho, they ride high on the funky rhythms being streamed directly into their brains. They are the GGs, and when their story was first told on the Dreamcast, it brought the world the beautiful synergy of cel-shaded graphics played to Hideki Naganuma’s incredible soundtrack. It was a game that further cemented the Dreamcast’s place as the platform for artsy and innovative adventures, and while some aspects of its gameplay still frustrate slightly, Jet Set Radio is every bit as fun as it was back in the day.

Classic SEGA Magazine Corner: The Official Dreamcast Magazine previews Jet Grind Radio

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Jet Set Radio Week rolls onwards! Today’s feature dusts off a classic issue of the Official Dreamcast Magazine (ODCM), which was published in the United States from June 1999 (the premiere Issue 0) to March 2001 (the final issue 12). Issue 6, which we’re shining the spotlight on today, released in the summer of 2000 and was a much anticipated issue as it featured an extensive preview of the upcoming Jet Set Radio – which was retitled Jet Grind Radio for the US market at the time the magazine went to print.

The author of the preview, Francesca Reyes (former Editor-In-Chief of the Official Xbox Magazine), is a name SEGAbits readers may remember. Francesca, as well as former ODCM Editor-In-Chief Simon Cox and former Gamespot Editor-In-Cheif Ricardo Torres, joined us for our 50th podcast to celebrate the Dreamcast’s birthday and talk about the history of the magazine. For the preview, Francesca not only flew out to Japan to go hands on with the game, but she also met with SEGA’s ragtag Smilebit team! After the break, let’s crack open this classic issue and see what this wacky cel shaded graffiti game is all about.

Contest: Win a Jet Set Radio hoodie or soundtrack!

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Now that Jet Set Radio week is in full effect, let’s talk about our contest. We will be giving away Jet Set Radio hoodies and Japanese soundtracks via our twitter account. Make sure you follow and retweet the tweet below to enter.


The week isn’t over, we will also be streaming Jet Set Radio via our Twitch channel this Thursday at 5:30pm PST/8:30pm EST. Tune in, before Captain Onishima tries to shut down the stream!

SEGA Tunes: Hideki Naganuma’s favorite Jet Set Radio tunes

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The question of “What makes a SEGA game a SEGA game?” is often debated amongst fans of the company. Some believe it is as simple as looking at the package and spotting the SEGA logo, others believe that there is a magical mix of various elements that give that true “SEGA feel”. While I’ll admit that I believe any game funded by and owned by the company qualifies, I can’t help but feeling that some games have a certain je ne sais quoi (or is that je ne sega quoi?) that elevates them to another level.

Jet Set Radio is one of those games. It is a game that oozes style, featuring unique characters that are adventurous and edgy. The game puts a unique spin on established concepts, and pays tribute to the company’s arcade past by featuring fast paced gameplay. Most importantly of all, the game carries on the grand SEGA tradition of memorable music – so much so that I’d argue that Jet Set Radio is one of the greatest SEGA soundtracks of all time.

SEGA Retrospective: Over the ‘hood, through the streets and right into your brain – It’s Jet Set Radio

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We’re transmitting our signal straight to you! Y’all got your antennas on?
Welcome to Jet Set Radio Week – a week long celebration of SEGA’s off-kilter cel shaded Dreamcast classic! Past SEGA Franchise Weeks focused on more than one game, but Jet Set Radio Week is going to be different. Rather than splitting our time between the Dreamcast original and its radically different Xbox sequel Jet Set Radio Future, we’re devoting the next seven days to simply Jet Set Radio. But don’t fret, Jet Set Radio Future will have its own week soon enough!

Like Sonic The Hedgehog on the Genesis, and NiGHTS on the Saturn, Jet Set Radio on the Dreamcast turned heads with amazing visuals, memorable music, and unique gameplay mechanics. Jet Set Radio (Jet Grind Radio in America) may not have taken off like SEGA had hoped, but it did do well enough to warrant the previously mentioned sequel and has since become a SEGA cult classic. After the break, let’s take a look back and how such a crazy concept for a game came to be.