Classic SEGA Ads: Shenmue! It’s so good, you’ll dream about it during sex!
As the Dreamcast entered its second (and final) year on the US market, SEGA moved away from their awesome “inside the Dreamcast” ads and went back to a style somewhat more conventional. These later Dreamcast ads are reminiscent of some of the better Genesis era stuff, albeit they are typically cleverer and better written.
Here, we’ve got a man who’s clearly been playing too much Shenmue. I’ll admit this is a funny ad that conveys the immersion factor of the game pretty effectively, but at the same time I can’t help but think that this would have been a game better advertised as a dramatic, epic masterpiece than as a game you’ll be thinking about in bed.
There was an ad made in this vein…though I’m unsure if it ever aired on television. It’s a direct translation of the Japanese ad and a pretty epic piece of advertisement. It features a great vocal track called “Song of the Bay”, which was only ever featured on the Shenmue orchestral soundtrack. Check out this ad below the fold!









