Sega Shiro battles and reveals Sega Hatan’s true identity in latest commercial
SEGA’s 60th Anniversary advertising campaign has been one of my favorites in recent memory with the SEGA Shiro adverts. The first one was alright, but the second add really added a lot of backstory by tying the new character nicely to the original Segata Sanshiro ads. Now above we have the third ad, this time having Sega Shiro facing off Sega Hatan (a play on words for SEGA Bankrupt) and reveals the true identity…
No plot spoiler but really liking the Star Wars lore vibes with this new series and loving every ad they have been releasing. Its cheesy, fun and full of little throwbacks to the old Segata Sanshiro ads. Here is a good quote from the ad:
“And forget about me already. I am the symbol of the old Sega… From now on, you must protect the new Sega.”
SEGA’s 60th Anniversary might really cement the idea of SEGA moving ‘forward’ especially if these ‘new revolutionary tech’ announcement is true.










A new English translation has been produced by TheMajinZenki, Supper, and cccmar, for the Game Gear title Eternal Legend. Eternal Legend, originally developed by Japan Art Media (aka “JAM”) and published by SEGA, was one of the earliest JRPGs released for the SEGA Game Gear, even predating Phantasy Star Gaiden. It was originally released back in August 9th, 1991 for Japanese markets only.
Get ready shmup fanatics, as the classic Thunder Force is back again with the arcade version of Thunder Force III, Thunder Force AC, with this SEGA AGES release. SEGA AGES Thunder Force AC will be available on the Nintendo Switch eShop, for $7.99 and equivalent, in all regions.