SEGAbits at E3 Interview: Sonic Boom Producer Stephen Frost

Our E3 coverage continues with an interview with Sonic Boom Producer Stephen Frost! Stephen was nice enough to sit down on the final day of the expo to answer our questions about the upcoming Wii U and 3DS games Sonic Boom: Rise of Lyric and Sonic Boom: Shattered Crystal. Developed by Big Red Button Entertainment (Wii U) and Sanzaru Games (3DS), both titles are due out November 2014.

Sonic Boom games heading to Japan, retitled “Sonic Toon”

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It looks like SEGA has reversed their decision to keep Sonic Boom as a Western-only series, as Nintendo Everything reports, the latest issue of Famitsu revealed that the Wii U and 3DS titles will be releasing in Japan under the name of Sonic Toon. No word on whether the TV series will also see release in Japan, but given the new title of Sonic Toon it is possible that the TV show will also be localized and the whole franchise is to be seen as a cartoonish Western branch of the series in Japan. Hey SEGA, as long as you’re sending games Japan’s way, why not localize some of the Japanese SEGA titles for us Westerners, we can consider it a trade.

More news on Sonic Boom Toon as we hear it!

Sony and SEGA to team up for a series of Sonic the Hedgehog movies, films to be animated by Marza Animation Planet

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The Hollywood Reporter has dropped a bombshell on Sonic fans by way of the announcement of a Sonic the Hedgehog movie! The film is reported to be a partnership between Sony Pictures Entertainment and SEGA, with animation handled by SEGA’s own Marza Animation Planet (of Night of the Werehog fame). The movie is described as “a hybrid CG-animated/live-action feature” is to be produced by Neal Moritz (22 Jump Street), Takeshi Ito and Mie Onishi of Marza, and executive produced by Toby Ascher with a screenplay written by Upright Citizens Brigade alums Evan Susser and Van Robichaux. Sonic and Eggman are the only confirmed characters thus far. Columbia Pictures president of production Hannah Minghella said “There are limitless stories to tell with a character like Sonic the Hedgehog and a built-in international fan base. Along with our wonderful creative partners at Marza, we’re looking to capture everything that generations of fans know and love about Sonic while also growing his audience wider than ever before.” Marza CEO Masanao Maeda added, “Sonic has had dozens of adventures on the console and the small screen, and we’re thrilled that he’s now coming to the big screen. Sony Pictures has had great success with hybrid animated and live-action features, and we’re confident that this collaboration will bring a fresh take to Sonic, while still capturing everything that the fans love about him.”

We’ll share more info as soon as we hear it!

SEGA releases new screens and a trailer for Alien: Isolation

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The Alien: Isolation news continues to pour in, as SEGA has released five new screens and a trailer dubbed “Survive”, just in time for E3. The trailer, which can be seen here, highlights the game’s survival gameplay and creepy atmosphere. The fire effects are looking phenomenal, and the game itself is shaping up to be very true to the original film. Expect our hands-on impressions and a developer interview soon as we continue to report live from E3.

Alien: Isolation developer interview highlights a new time challenge mode

 

Game Trailers have uploaded an E3 developer interview featuring The Creative Assembly’s Alistair Hope answering questions during in-game footage of the upcoming Alien: Isolation. Hope highlights the game’s lonely atmosphere, the emphasis on survival and puzzles, and reveals a new time challenge mode. The game is looking great thus far, and those who fear another Aliens: Colonial Marines need only to watch the footage and remember that this is an internally developed SEGA title, not another Gearbox Software effort.

SEGAbits writers will be hitting the show floor of E3 today, playing Alien: Isolation and interviewing the developers, so expect our own impressions soon!

Sonic Jump Fever releasing to iOS and Android soon – check out the announcement trailer!


 
SEGA has released a trailer for Sonic Jump Fever, a sequel to Hardlight Studio’s Sonic Jump, which was in turn a remake of a 2005 mobile title. Sonic Jump Fever had received a soft launch in Canada this past April to test the game, and it appears all went to plan as the game is set to release to other territories soon! The game’s description is as follows: “Prepare to feel the FEVER in an explosive race against the clock! Join Sonic and friends in high-speed bursts of vertical jumping mayhem. Play for free and rack up huge combos to blast past your friends’ high scores. Use boosters, upgrades, unique character abilities and Chao pets to maximize your score. Then kick your game into overdrive with Fever Mode and hit the top of the Leaderboard! With brand new levels and leaderboards every week, the challenge never ends!”

SEGAbits will be attending a VIP mobile event this week which will showcase SEGA’s mobile offerings including Sonic Jump Fever, so expect hands-on impressions soon!

SEGAbits at E3 2014 coverage begins – previews and interviews from the show floor coming soon

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Another Electronic Entertainment Expo is upon us, and once again SEGAbits is attending on location at the Los Angeles Convention center to bring you previews of the latest SEGA games and interviews with the people behind them! No secondhand reporting here. This year, SEGA has a small but highly unique assortment of games on display which we’ll be playing and talking about as the week goes on. At the SEGA booth are Sonic Boom: Rise of Lyric (Wii U), Sonic Boom: Shattered Crystal (3DS), Alien: Isolation (PS4, Xbox One, PS3, Xbox 360, PC), and Hatsune Miku: Project DIVA F 2nd (PS3, Vita, PSN). We’ll also be covering Bayonetta 2 (Wii U), which will likely be on display at the Nintendo booth.

SEGA’s recent acquisition Atlus will also be receiving coverage from us, with Atlus showing off Persona 4 Arena Ultimax (PS3/360), Persona Q (3DS), Persona 4: Dancing All Night (PS Vita), Abyss Odyssey (PC, PS3, 360), Citizens of Earth (3DS, Wii U, PC, PS Vita, PS4) and an unannounced Title (PC, PS Vita, PS4). In addition to all of that, we’ll be attending a VIP event held by SEGA’s mobile division where we’ll be playing and talking to the developers of the upcoming Sonic the Hedgehog, Crazy Taxi, and Super Monkey Ball mobile games.

You can view all of our E3 coverage here throughout the week, and you can find live updates on our Twitter and Facebook accounts. We also have a live from E3 podcast in the works, which we plan to release during the show. The countdown is over, welcome to E3 2014!

Classic SEGA Ads: SEGA challenges you with After Burner for the Master System!


 
Wake up and check out this crazy SEGA commercial from 1988, advertising After Burner for the SEGA Master System. As most video game ads from the era tend to do, a young boy is transported from his living room to being behind the controls of an F-14 Tomcat. After flashing a thumbs up to the camera, the boy blasts off into the pixelated blue skies, taking on enemy fighters. However instead of looking outside the windows, he is playing After Burner inside the fighter jet (cue the “yo dawg i heard you like” meme). The announcer excitedly tells players that they can execute battle rolls, nose dives, supersonic speed (5 years before Sonic the Hedgehog!), and radar lock-on. The boy then, in his best impression of an action star delivering a death blow quip, says “your turn to burn!”. The ad ends with a tagline rarely reapeated nowadays, but it sure is fantastic: “SEGA: The Challenge Will Always Be There.” – emphasis on “Aaalways”, thanks to the narrator.

Overall, this is amazing ad! Fun effects work, lots of gameplay footage and music despite the real world setting of the boy in the fighter jet, and that ending tagline is just so damn strong. I think “The Challenge Will Always Be There.” deserves a comeback, don’t you?

After the break, see how SEGA of Japan advertised After Burner for the SEGA Mark III!

New Sonic Boom character revealed – presenting Sticks the Badger

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For several months, concept art for Sonic Boom has been making the rounds on social networks, and one photo featured a character that looked very much like Sonic Rush Adventure‘s Marine. The importance of this unnamed character became apparent when what appeared to be leaked tradeshow signage featured this new character standing amongst the four main character. Today, SEGA has revealed that this new character is named Sticks the Badger. After the break, check out SEGA’s official announcement as well as a reveal video!

SEGA Europe releases the pilot episode of their new video series, SEGA Central

SEGA Europe’s YouTube series SEGA Central, announced yesterday, has just released the pilot episode of the behind the scenes series. The first episode takes place at March’s EGX Rezzed event, and covers games that were on the show floor there including Alien: Isolation, Total War: Rome II, the Western Front Armies DLC released for Company of Heroes 2, and Football Manager 2014. Overall a decent first episode, though very much a Europe centric show. Here’s hoping future episodes take a look at SEGA games in other parts of the world and that they try and include a few exclusives. 30 seconds of Sonic Boom gameplay, for example, would have been epic.

Check out the overly exciting trailer for Sega-Sammy Creation, a casino machine manufacturing division

Sega-Sammy Creation Inc. is a new group within Sega-Sammy devoted to the development, manufacturing, and selling of casino machines as well as the consigned development and offering of advice on game machines. The groups fist release, SICBO BONUS JACKPOT, is an elaborate casino game featuring digital screens and dice suspended by blowing air in tubes given the name D.F.S. (Dice Floatation System). Sega-Sammy Creation’s target appears to be Chinese speaking countries, as their games and website are translated to the language. Sega-Sammy Creation and SICBO BONUS JACKPOT received an overly dramatic announcement video, seen above, which feels like something straight out of Segagaga.

I’ll admit, as a SEGA fan the trailer got me a bit excited despite the fact that the whole thing is just promoting a casino game. Shots of modern SEGA arcade and console games coupled with the narrator proclaiming: “The two leading companies from Japan have come together and combined DNA! The ultimate gaming manufacturer that transcends gaming boundaries and revolutionizes entertainment”, what’s not to love?

Swingin’ Report Show #62: Console Wars with Tom Kalinske – SEGA of America’s President (’90-’96)

This is it! Our third Console Wars focused episode of the Swingin’ Report Show in which we speak with the man himself, SEGA of America’s former President Tom Kalinske! Tom has an amazing history with the toy and game industry. Before his years with SEGA, Tom served as President and CEO of Mattel, reviving the Barbie brand and creating the He-Man and the Masters of the Universe line. During his time at SEGA, Tom reinvigorated the SEGA Genesis brand, helped in the creation of Sonic the Hedgehog, and led the launch of many famous pieces of SEGA hardware including the Game Gear, Pico, 32X, Nomad, and Saturn.

Tom Kalinske’s career is chronicled in the book “Console Wars: Sega, Nintendo, and the Battle that Defined a Generation” by Blake J. Harris, and if you haven’t purchased a copy yet, do so today. If you’ve read the book, are reading the book, are awaiting delivery of the book, or are simply a fan of SEGA during the 90’s, our latest show is a must listen!

Also, make sure to check out our other Console Wars interviews including our discussion of SEGA’s marketing efforts with SEGA’s former Director of Marketing Al Nilsen and our interview with the author of Console Wars, Blake J. Harris.

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Marza Animation Planet’s “Harlock: Space Pirate” movie headed to Netflix August 1st

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IGN has revealed that “Harlock: Space Pirate”, an animated film from the SEGA owned Marza Animation Planet, will be releasing exclusively to Netflix in all territories beginning August 1st. The movie is a sci-fi action adventure based on the character from Leiji Matsumo’s Space Pirate Captain Harlock manga series. Marza Animation Planet is probably best known to SEGA fans as the group that animated the Sonic the Hedgehog “Night of the Werehog” short film, as well as animating cutscenes for SEGA games including Hatsune Miku: Project DIVA 2nd, Sonic Colors, and Billy Hatcher and the Giant Egg.

We’ll keep you posted on any promotional materials that may release between then and now, and once the film releases I think a SEGA Cinema is in order!

Rumor: SEGA renews the Shenmue trademark – could Shenmue HD be back on track?

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Via NeoGAF and hokanko-alt.com comes news that SEGA has renewed the trademark for Shenmue. Fans will probably remember that back in February we reported that SEGA had lost the trademark for Shenmue – specifically in reference to “computer game programs and prerecorded discs and ROMs for computer game programs” and “entertainment services, namely, providing an online computer game”. We speculated that these trademarks refer to the original Dreamcast releases and the cancelled Shenmue Online. While we don’t have the specifics on this new trademark filing, such as country of origin or the specific uses, it is possible that SEGA has gotten back on track with releasing the rumored Shenmue 1&2 HD rerelease. Both games have been rumored to be complete and ready for release for quite some time, and back in 2012 when asked what the next SEGA Heritage releases would be, SEGA responded with “it’s gonna be Shenmue and Skies of Arcadia as well”.

Of course, this is speculation on our part, but if SEGA truly has renewed the Shenmue trademark then they must be making some sort of use out of it. As soon as we learn more, we’ll be sure to share it! For now, we’re filing this as a rumor, even if the trademark renewal is legitimate.

SEGA in the Media: Tony Soprano wants you to turn off the SEGA Dreamcast

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This is a SEGA in the Media I’ve been sitting on for a while, mainly because it was difficult for me to obtain decent screens from HBO shows. Thankfully, starting today Amazon Prime members have access to HBO content, including the excellent The Sopranos! As a Dreamcast enthusiast, I always keep my eyes open when watching TV and movies from the late 90’s and early 2000’s in hopes that I’ll catch a glimpse of SEGA’s final console. While I usually end up disappointed, as I was during The Sopranos first season in which Tony Soprano’s son Anthony Junior owned a Nintendo 64, season 2 delivered!