Classic SEGA Ads: There’s a Party Going on Inside Your Dreamcast

 

If there’s anything SEGA learned from the Saturn, it’s that it was important for their console to have an identity. The system wasn’t just a box that played a selection of games, it was a gateway to hundreds of worlds and thousands of characters, all of whom had the little white box in common. Through these commercials, the Dreamcast was able to establish an identity for itself as a quirky and colorful system that was more focused on fun and good times than anything else. What’s even better is that it wasn’t just SEGA characters who got into the action.

These commercials were fun and hilarious, and I’m surprised we haven’t seen more campaigns like this from the other console makers. The only company since SEGA that has really tried to sell their console in a similar fashion is Sony, with its PS3 and PS4 commercials, which is strange when you consider that Nintendo has the largest selection of recognizable characters and brands of any console maker.

The Dreamcast had numerous ads like this in its first year on the market, and all of them are still great to watch now. These commercials are filled to the brim with Dreamcast characters both notable and obscure, some of whom wouldn’t even get their games until the Dreamcast was on its death bed. How many characters can you spot in this ad? Let us know in the comments. I apologize for the poor quality of the ad, but just do your best, okay?

SEGA by Design: Power Stone 2 and the Terrible, Horrible, No Good, Very Bad Cover Art

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Welcome to a new SEGAbits feature: SEGA by Design. Believe it or not, SEGAbits is not my day job. When I’m not working on the site, I’m a full time graphic designer. Before I decided to make graphic design my profession, I grew up wanting to be either an animator or a cartoonist. My childhood influences included 90’s cartoons and video game cover art, and while I loved such works as the covers of the classic Sonic the Hedgehog games, I found myself even more attracted to the package designs that encapsulated the artwork. At the time, I had no idea what this sort of thing was called, I just knew that it was slick, uniform, and involved colors, shapes, and fonts. It wasn’t until the Playstation game Wipeout that I learned of what graphic design actually entailed through the work of The Designer’s Republic. From there on out, I knew I wanted to be a graphic designer and four years of college and seven years of professional experience later, here I am about to tear into the cover art of one of my most favorite SEGA Dreamcast games: Capcom’s Power Stone 2.

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What today’s Japanese RPGs can learn from SEGA’s Skies of Arcadia

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If there’s one type of game that has struggled to find its footing in the modern era, it’s been the Japanese RPG. Looking at a console generation that has seen a major RPG from the creator of Final Fantasy struggle to achieve a Western release, and one where the once-mighty RPG giant Square-Enix has become more known for Tomb Raider than for their RPG output, it’s without a doubt been an interesting ride for the genre.

In recent years it’s been the games that have deviated most from the typical format, such as the Persona series and Dark Souls, that have garnered the most mainstream appeal outside of your usual Final Fantasy releases. As the seventh console generation wound to a close, however, we’ve also seen the smallest signs of a shift back. With more traditional Japanese RPGs like the 3DS’ Bravely Default being warmly received worldwide, it’s shown that developers can look to the past to find inspiration for the future.

And if they look back at Skies of Arcadia, there’s plenty they can learn from the Dreamcast’s biggest traditional RPG.

My Life with SEGA crosses streams with Ghostbusters for the SEGA Genesis

My Life with SEGA ain’t afraid of no ghosts as AJ crosses streams with Ghostbusters on SEGA Genesis! 30 years ago, Ivan Reitman delivered one of the best films of 1984, starring Bill Murray, Dan Aykroyd, Harold Ramis and Ernie Hudson. It was brimming with laughs, action, and some of the best visual effects of the day.

24 years ago, Compile and SEGA delivered a side-scrolling platformer for the fresh-faced 16-bit Genesis. Is it just as enjoyable as the film it’s based on, or is it just a great big….Twinkie?

Like this video? Subscribe to the SEGAbits YouTube channel. After the break, watch the My Life with SEGA Ghostbusters Master System review!

The SEGA Five: Best Unknown SEGA Dreamcast Games (revisited)

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Back in 2011, I wrote a Weekly Five about the five best “unknown” Dreamcast games. The goal was to highlight some of the Dreamcast’s best titles that no one really talks about. Among the handful of comments it received was a complaint that I didn’t go “obscure” enough, even though that wasn’t really the point (though I will admit my topic is and continues to be pretty vague). Since then, I’ve done some real digging into some of the deepest parts of the Dreamcast library and I feel ready to come up with an all new selection of titles.

I hope some of these titles are new to you! There’s no better way to celebrate 15 years of the SEGA Dreamcast than with a new game.

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Swingin’ Report Show #70: SEGA Dreamcast 15th Anniversary Special with The Dreamcast Junkyard

This week on the SEGAbits Swingin’ Report Show podcast, Barry and George celebrate 15 years of the SEGA Dreamcast with Tomleecee and Aaron aka The Gagaman of The Dreamcast Junkyard.

Being from the UK, Tom and Aaron bring the unique perspective of what the SEGA Dreamcast launch was like in Europe. Topics include UK marketing, the delayed launch, games exclusive to the region, the official and unofficial magazines, the collecting scene, and Tom and Aaron’s thoughts on the US release. We also have a discussion on SEGA’s decision to change the red swirl to blue, and which region had the best box art.

You can follow Tomleecee and The Gagaman on Twitter, and make sure to visit The Dreamcast Junkyard, RetroCollect, and Lucky Hit!

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Unboxing a Launch Day SEGA Dreamcast

When I originally bought my Dreamcast in December of 2000, it was a refurbished GameStop unit in a bland white box. At the time I was trying to be a good son and save my parents some money, but unfortunately this also means I never had a box to proudly display, but I would never even know what the system’s original packaging was like.

That is, until I plunked down some cash to buy a near mint system on eBay a few days ago! In order to mark the occasion, I decided to record the experience so anyone in my predicament can finally get an idea of what it was like to get a (sort of) new Dreamcast in September of 1999. A few screw-ups aside (calling the controller a Dreamcast, not looking at the manual, not knowing what some of the launch games were) I daresay this might be the best launch edition Dreamcast unboxing video on the internet. At least, I couldn’t find one. I hope you enjoy my belated little birthday gift for the DC!

SEGA Tunes: Sonic Adventure’s “Emerald Coast” and “It Doesn’t Matter”

Today we’re focusing on two songs represent both ends of Adventure’s soundtrack: cheery and Genesis-esque instrumentals of “Emerald Coast” and the corny rock tunes of “It Doesn’t Matter” that would go on to become more prevalent in many later Sonic OSTs.

Emerald Coast will probably always hold a special place in my iPad for one simple reason: it was the first song I ever heard on a Dreamcast. Seeing Emerald Coast on a Target Dreamcast kiosk is what ultimately made me buy the system, and the graphics and sound played a large part in that decision. I imagine many Dreamcast owners will feel nostalgic over this track for this very same reason.

It Doesn’t Matter was my introduction to Crush40 and its brand of cheese rock. I loved this stuff when I was a teen. Even today, this song always give me a warm feeling because it’s so goddamned optimistic! As cheesy as its lyrics may be, I love the sound, and it continues to be one of my favorite Sonic vocal tracks. Back then I would listen to this a lot whenever I was feeling down, and to my surprise it still has the same effect on me today.

For me, this song is in many ways the theme song of the Dreamcast. This was SEGA’s last shot and they put everything into it. The system’s short lifespan had the greatest concentration of legendary titles in the history of gaming, at least since the onset of 3D consoles. SEGA may have given up the fight, but in many ways the Dreamcast never did. It continues to enjoy one of the most prosperous afterlifes of any console on the market.

Check out “It Doesn’t Matter” below the fold.

SEGA Dreamcast’s 15th Anniversary – the Life, Death, and Rebirth of a Classic Console

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It’s hard to think that the Dreamcast turned 15 years old today. For many of the writers here at SEGAbits, the Dreamcast holds a special place in our hearts, and even though the console was active in retail for less than 2 years, it amounted itself an incredible amount of great games. Let’s look back at the history of the iconic console, its death, rebirth, and its future…

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SEGA Dreamroom 2014 – watch the full 9 hour SEGA Dreamcast stream

The SEGA Dreamroom is here! Enjoy live streaming Dreamcast games from 9am ET to 6pm ET – head on over to our twitch channel to chat as we play.

9/10 Update: Dreamroom 2014 was a huge success! Thank you to all those who tuned in. Enjoy the archived broadcast embedded above, and we’ll see you in the Dreamroom next year!

SEGA Memories: Owing a debt to the SEGA Dreamcast

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With Dreamcast month currently underway, I thought I’d share my launch memories with all of you. It’s a little different from the launch discussion we’ll be talking about in our next round table, because I already had an import Dreamcast for a little while. This is more about helping a small business out by giving them a bigger launch while helping big business sell out it’s stock. Well…that and paying off some debt.

Classic SEGA Ads: It’s Evening in America…

The Dreamcast had one of the best advertisement campaigns in video game history. Period. Its ads took all of the best parts of SEGA’s Genesis era advertisement and infused it with fun and consistent quality. Every single time I click a Dreamcast ad and expect something ho-hum, I’m surprised by yet another kick-ass ad.

Here we have a parody of the classic Reagan re-election ad, “Morning in America”. With narration by Seaman. And whistling by guys from Quake 3, NFL 2K and NBA 2K. And a bunch of SEGA characters screwing around inside people’s Dreamcasts. And while Seaman gives a beautiful speech about Americans coming together so they can whoop each other’s asses, you’ve got gamers celebrating and raging over victories and losses. You’ve got house fires, decapitated teddy bears and exploding trailers. This ad is a perfect example of a great SEGA ad: well written, well directed, well voiced, plenty of game footage and plenty to get you pumped.

This ad is a thing of beauty. I hope you enjoy it, have a fine Saturday morning and play some Dreamcast.

The Dreamroom Dreamcast Marathon returns on Tuesday 9/9 at 9am ET at SEGA Channel Retro

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From 2009 to 2011 at The Dreamcast Junkyard, I hosted the Dreamroom – a SEGA Dreamcast marathon celebrating the console’s memorable American launch date. Since 2011, however, the Dreamroom remained locked. I knew I wanted to host another, but I was busy with work and my increasing duties at SEGAbits. Not to mention, I didn’t think aiming a webcam at the TV cut it as a live stream anymore.

This year, however, I’m excited to announce that the Dreamroom is reopening on 9/9 at 9am ET at the SEGA Channel Retro Twitch channel for a special 9 hour marathon of Dreamcast games streaming directly from the console! Yes, I’ve finally caught up with streaming technology.

Hope to see SEGAbits and DCJY readers new and old there as we celebrate 15 years of the SEGA Dreamcast!

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