Yakuza Kiwami came out at the end of last month, that doesn’t mean SEGA of Japan is done promoting. Above is a promotional event SEGA did with PlayStation to promote the game on Valentine’s Day. What it seems like to me is that the people had to walk a sort of red carpet as grown men dressed up like Yakuza bow as they walked. A scene that is straight out of Yakuza Kiwami. Their prize? I would assume a copy of the game.
So far Yakuza Kiwami hasn’t gotten a release date outside of Japan, where its available for both PlayStation 3 and PlayStation 4. Yakuza Kiwami has moved over 200,000 units in its first two weeks on sale, so the game seems to be doing fine.