Numbers nerds rejoice, SEGA has released their 3rd quarter earnings for 2013! Of course, to the average SEGA fan, it’s a lot to take in and a bit difficult to work out the positives and negatives. Thankfully, the SEGAbits community has members who know their stuff. So a big thanks to Aki-at for sharing the news and making sense of the many PDFs. Overall net profits currently stand at ¥3 billion (£20,433,810/$32,003,400), this is from an original ¥7 billion which dropped to ¥3 billion due to costs. SEGA arcade sales operating profits were ¥2,6 billion (£17,742,998/$27,993,160) while the consumer division profited ¥519 million (£3,541,775.37/$5,587,865.40) and arcade centers profited ¥984 million (£6,715,042.32/$10,594,334.40).
Sammy, meanwhile, recorded ¥7.7 billion operating profits (£52,512,691/$82,168,240), a decrease from last year’s ¥71 billion (£483,600,170/$757,413,800). It is important to note, however, that the arcade division had no new major titles being sold and that some pachislot machines were delayed. A Fist of the Northstar pachislot machine was forecasted to sell over 200,000 units. As such, numbers were adjusted to account for this changing the net income projection down from ¥40 billion to ¥12 billion.
Next up are a break down of arcade and game sales, again a big thanks to Aki-at for the details:
WORLD CLUB Champion Football Series – ¥2.8 billion
SENGOKU-TAISEN Trading Card Game – ¥1.9 billion
StarHorse3 Season I A NEW LEGEND BEGINS – ¥1.6 billion
Home console and computer games:
Sonic & All Stars Racing Transformed – 930,000 units
Football Manager 2013 – 730,000 units (Fastest selling title in series history)
Yakuza 5 – 580,000 units
Football Manager 2013 iOS – Over 500,000 units sold
Dragon Coins iOS – Over 500,000 downloads
Phantasy Star Online 2 – Over 1.7 million registered users
Fans of packaged titles can pump their fists into the air, as packaged games are SEGA’s strongest business in the consumer division. Packaged titles generated ¥26.3 billion (£179,477,249/$283,161,580) vs digital games ¥20.5 billion (£139,896,715/$220,715,300). While digital wasn’t as high as SEGA would have hoped, it is important to note that SEGA does have the recently released Kingdom Conquest 2 and The Cave, as well as Demon Tribe on the horizon.
Aki-at has noted that while Sammy has been hurt by the delay of their major titles, Q1 for 2014 should be extremely strong for that side of the business. SEGA, meanwhile, has done quite well with none of their games failing. Personally, I see this being a result of SEGA West cutting back on packaged titles which means less titles prone to failure like the Marvel games, Alpha Protocol and the Conduit titles. Final verdict is “good but nothing spectacular”. We should really keep our eyes on how Aliens: Colonial Marines performs, as well as the sales of the delayed pachislot machines.