Sonic the Hedgehog Speed Cafe returns to San Diego on July 25

If you happen to be attending San Diego Comic Con or around the area. The official Sonic the Hedgehog Speed Cafe, the popular Sonic-themed restaurant, will be making its return in San Diego with the Grand Opening taking place on July 25, 2024, on 910 J St Space 2, San Diego, CA 92101 from 11 a.m. to 8:30 p.m. PT.

Throughout San Diego Comic-Con (July 25-28), the first 25 people in line each day will be eligible to receive special Sonic giveaways from SEGA. The official blue mascot will be onsite throughout the four-day celebration and surprise guest autograph signings and appearances will take place during Comic-Con.

The three-month pop-up eatery is the fourth iteration of the exclusive collaboration between gaming brand SEGA and Secret Sauce Society’s Andy Nguyen, Kevin Seo and Phillip Huynh. After a successful launch in San Diego in 2023, the restaurant also opened pop-up shops near Los Angeles and Houston.

The latest Speed Cafe location continues to feature iconic characters and themes from the Sonic universe but will also be heavily inspired by the Ultimate Lifeform, Shadow the Hedgehog, in honor of the Fearless: Year of Shadow brand campaign and other exclusive elements for San Diego Comic-Con.

Not only that Sonic the Hedgehog Speed Cafe is coming back during San Diego Comic Con, the Sonic Symphony performance will also take place July 27, 2024 at the San Diego Civic Center. Additionally, the custom Shadow-inspired motorcycle will be cruising around the Gaslamp District on both July 27 and July 28.

Click here for more information on what to expect at Sonic the Hedgehog Speed Cafe!

SEGA News Bits: IDW Sonic @ SDCC 2018 – New Character & Team Sonic Racing Comic Revealed

Today was the day of the big IDW Sonic the Hedgehog panel at San Diego Comic Con where several reveals were made! On this SEGA News Bits, Barry and George take a look at what was revealed, including new covers, new Team Sonic Racing info and a new character in the IDW canon.

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SDCC Sonic the Hedgehog’s Way Past Cool Panel promises surprise announcements


The IDW comic book team will have a big Sonic the Hedgehog panel at San Diego Comic-Con which is being titled Sonic the Hedgehog’s Way Past Cool Panel. The panel is set to take place on July 19 from 2:00pm to 3:00pm. Here is the panel description by Comic-Con 2018’s event page:

Sonic The Hedgehog has raced back into comics, bringing old enemies and new friends along for the ride. IDW editors Joe Hughes and David Mariotte, artist Evan Stanley, Sega licensing specialist Michael Cisneros, director of product development Austin Keys, and head of Sonic team Takashi Iizuka discuss comics and upcoming games, make some surprise announcements, and more!

I think its pretty interesting that Takashi Iizuka will be at the event and that they will be discussing upcoming Sonic the Hedgehog games and not only comics. Will the IDW Sonic the Hedgehog game announce a storyline to tie into the upcoming Team Sonic Racing? According to the tags there will also be ‘action figures’ and ‘toys’ at the event. Like always, if you miss the panel you can check back here and we will have a post with all the new announcements! See you on July 19th! What do you think the surprises will be?

[Via: Comic-Con event page]

SEGA News Bits: Sonic Mania Panel Teases Special Stages & Animated Cutscenes

Our Sonic Mania San Diego Comic Con panel coverage continues, this time checking out the two big teases from the event, the special stages and animated cutscenes. On this episode of the SEGA News Bits we discuss our thoughts on the special stages, talk about our opinions on Sonic the Hedgehog special stages from the past and the idea of creating a Sonic Jam 2 featuring all the Taxman Sonic remakes? What are your thoughts on the special stages? Would you buy a new Sonic Jam package featuring all the Taxman remakes? Let us know in the comments below.

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SEGA News Bits: Sonic Mania Instruction Manual Quick Look

The Sonic Mania Comic Con panel has come and gone, with it we got news regarding lots of things Sonic Mania related (which will be covered in tomorrow’s video) but we also got to see a Sonic Mania’s instruction manual in the form of a promotional item that was given away at the event. On this episode of the SEGA News Bits we look through some of the pages of the Sonic Mania instruction manual, talk about concept art for a never before seen Sonic Mania stage and cry that we didn’t get a manual for our personal collection. In the comments below let us know what you think of the Sonic Mania instruction manual and should there be a physical release for this game already? Feels like Sonic Mania has everything released physically besides the actual game, right?

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SEGA to share some Archie Comics news this week

archiecomicscancelledDid you know that San Diego Comic Con is happening later this week? Its no surprise that the Sonic PR team did a live stream that actually mentions the whole Archie Comics and SEGA drama. If you don’t know what we are talking about, we did a whole SEGA News Bits episode discussing the matter, you can check that out. But basically comic pre-orders where cancelled for upcoming Sonic the Hedgehog comics, with people saying Archie Comics and SEGA have been working out a new deal for the hedgehog license. Its been months of radio silence on both ends but according to Aaron Webber, “the silence will be broken soon”, I assume we will have big news either way prior or at SDCC. The only thing that will be interesting is if SEGA stays with Archie Comics or if they move on with a new publisher.

The last Sonic the Hedgehog issue to be released has been Sonic the Hedgehog #290, which hit store shelves on December 28, 2016. So its been almost half a year. Its not like Archie Comics didn’t have more Sonic the Hedgehog issues planned as they sent out solicitations for #291, #292 and #293. They also haven’t released the super hyped, Sonic Mega Drive – Orverdrive one-shot that a lot of fans have been looking forward to.

Along with that, Aaron Webber has also promised more Sonic Mania and Sonic Forces news later this week, as teased in the live stream. What is your thoughts on the whole Archie Comics and SEGA licensing situation? Let us know in the comments below!

Sonic the Hedgehog augmented reality experience coming to San Diego Comic Con

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Via Sonic Stadium comes news that a Sonic the Hedgehog augmented reality experience is debuting at San Diego Comic Con. The AR experience was revealed on the event’s official site, and is said to take place in the Omni San Diego Hotel Grand Ballroom between Wednesday, July 19th and Sunday, July 23rd. Also planned is a Tuesday evening concert from Shota Nakama, creator of the Video Game Orchestra, and a dome takeover on Friday.

Sega is presenting an AR Sonic experience and a special concert with the awesome Shota Nakama on Thursday evening, and dome takeover on Friday!

WHERE: Omni San Diego Hotel, Grand Ballroom, 4th Floor

WHEN: Wed., 7/19: Developer & Public Preview, 6:00–9:00 PM • Thu.–Sat., 7/20-7/22: 9:30 AM–7:00 PM • Sun., 7/23: 9:30 AM–5:00 PM

Once more is revealed, we’ll be sure to share!

[Source: San Diego Comic Con]

SEGA reveals their Comic Con plans – SEGAbits to report live from San Diego

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Another convention is on the horizon, and once again SEGAbits leaves no fan left behind as we’re set to invade San Diego Comic Con

SEGAbits writers nuckles87 and Shigs will be providing coverage from the event, attending panels and checking out SEGA’s video game offerings. On the panel side of things, we will be attending the Archie Comics panel for the new Sonic Boom comic book series as well as Blake J. Harris’s Console Wars panel featuring Tom Kalinske (Sega of America), Al Nilsen (Sega of America), Bill White (Nintendo of America), and Perrin Kaplan (Nintendo of America), as well as Julian Rosenberg, producer of the upcoming Console Wars documentary. If we’re lucky we might even get some one-on-one time with Blake, Tom, and Al!

SEGA and MJD Interactive bringing Alien: Isolation augmented reality game to San Diego Comic Con

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San Diego Comic Con is fast approaching, and SEGA has some unique plans for The Creative Assembly’s upcoming Alien: Isolation. In collaboration with MJD Interactive, SEGA will allow attendees to play a mobile game created to promote the upcoming first-person horror title. Players will use a motion tracker to keep track of a digital alien as the player traverses the convention. The end goal is to find a seven foot tall alien egg hidden somewhere at the event. SEGA is also teasing that things besides an alien and an egg will be hidden, waiting to be found. What happens once players find the giant egg? SEGAbits will be attending San Diego Comic Con, so when the event hits we’ll be sure to check this out and report back!

Console Wars panel announced for San Diego Comic Con on Sunday, July 27th

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The official site for the Console Wars book has officially announced that a Console Wars panel will be taking place at San Diego Comic Con featuring SEGA and Nintendo all-stars Tom Kalinske (Sega of America), Al Nilsen (Sega of America), Bill White (Nintendo of America), and Perrin Kaplan (Nintendo of America), as well as Julian Rosenberg, producer of the upcoming Console Wars documentary alongside Console Wars author Blake J. Harris. The panel will be in Room 23ABC at 2:30 p.m. on Sunday, July 27th and Blake will be signing copies of the book in the autographing area, table AA09, from 4 – 5 p.m.

And guess what? SEGAbits just might be attending, as we’ve obtained press passes for the convention! We’ll alert our readers on the social networks once we have our Comic Con plans finalized.

Sonic Talk #22 Getting fat from eating your black hearts

We got some communications problems in this weeks Sonic Talk. Makes for some humorous moments though. In this episode, we talk about the latest movies we’ve seen and our time at the San Diego Comic Con. We also talk about the controversy surrounding the dark, violent dialogue in Sonic Lost World and speaking of dark dialogue, Alex goes on a rant about Ken Penders and the Ouya.

[ MP3 Download ] [ iTunes ]

UDON to Release Art Book for Japan-Only Border Break Series in the States

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Ever heard of Border Break? If you’ve kept up with SEGA’s arcade games, you’ll know its a multiplayer class based shooter centered around mechas and online play. We may not be seeing a release of the game outside of Japan anytime soon, but thats not stopping UDON Entertainment which has announced during San Diego Comic Con on Friday that they’re releasing an artbook stateside based on the entire series as part of their recently acquired licenses including Ys, Devil May Cry, and more. The last time UDON brought over an artbook for a Japan-only SEGA title was for Valkyria Chronicles 3, which had already been established outside of Japan.

Sega @ Comic Con Photo Gallery

Ain’t no party like a Sega party cuz the Sega party don’t stop!

Sega was out at full force this year. Heavily promoting their upcoming games. Especially Sonic Generations and Captain America. Whether it was the Sega Arcade, the Captain America: Super Soldier ads plastered all over or the beautiful Sega babes, Sega was promoting themselves in a way I haven’t seen since the Dreamcast days. I was lucky enough to have the Sega Arcade just two doors down from my hotel and spent a good amount of time there before heading home. I’ll have hands on reports of Aliens DS (yes Nux, you were right), Renegade Ops and HOTD Overkill later in the week, but for now………..the pics! (56K’ers beware.)