Son of Segata Sanshiro’s backstory revealed in latest commercial – translation details!

SEGA has been rolling out a new ad campaign in Japan for the company’s 60th anniversary, cleverly depicted as “GO SEGA” since “60” and “GO” look so similar in the SEGA logo font. The star of the campaign is Maito, the real life son of Hiroshi Fujioka, the actor who played Segata Sanshiro during the Saturn era. Maito plays Segashiro, whose catchphrase “It’s a SEGA” sounds a lot like “Segashiro”.

Previous ads just had Segashiro walking around spouting his catchphrase, but this latest ad really goes all out on fan service and Segata Sanshiro lore.

SEGA Talk Podcast #40: Segata Sanshiro

Please almighty Segata Sanshiro! We need to stop playing our SEGA Saturns for just one hour to talk about your greatness! On this SEGA Talk, George and Barry discuss the inspiration for SEGA Japan’s Saturn mascot, as well as the many commercials and the legacy Segata Sanshiro left behind– oh! He found us-! UGH! I can’t… breathe…

Support us on Patreon! Get early access, tell us what games to cover, and have your SEGA memories read at the end and more!

[iTunes – Stitcher – YouTube – Play Music – RSS – Download]

If you want to give us feedback, suggest a topic for the next podcast or want to ask a question for us to answer on the next episode you can add  them as a comment below or send theme directly to our email. Make sure you use subject line ‘SEGA Talk’ and as always, thanks for listening!

SEGA Fes 2019 to host SEGA Saturn’s 25th Anniversary Event with Hiroshi Fujioka as special guest

This month will be an exciting one for every SEGA fan out there as SEGA FES 2019 is only 30 days away from us! To celebrate this year’s event, the SEGA Festival will be hosting a special event dedicated to the SEGA Saturn’s 25th Anniversary and celebrating it’s launch in Japan since the console’s release on September 1994.

The stage presentation will take look back on the history of Sega Saturn 25 years together with those who are deeply involved with the Sega Saturn and people from the industry, including the appearance of Hiroshi Fujioka who portrayed as Segata Sanshiro, a martial artist who commanded people to play Sega Saturn games, for the console’s commercials over the years. 

The stage presentation will be held at SEGA FES 2019 on March 30th at Bersaar Akihabara. We will keep our readers posted on more news regarding SEGA FES 2019 this month. Are you looking forward to this year’s SEGA FES? Let’s us know on the comments below. 

Project X Zone 2 screens and art of Segata Sanshiro and Space Channel 5’s Shadow surface


Yesterday, Japan’s SEGA Saturn mascot Segata Sanshiro was revealed to be appearing in the Capcom/Bandai Namco/SEGA crossover Project X Zone 2. Today, we have official art and screens of Segata Sanshiro via a new article from Famitsu! Segata will be a Solo Unit in the game, meaning he can be attached to a Pair Unit acting as an assist. Also in the Famitsu article is character art and screens of Space Channel 5 Part 2‘s Shadow, leader of the Rhythm Rogues. Shadow will be a non-playable enemy character, meaning players can pit Ulala against her former foe. Also revealed is the trio of Zephyr, Vashyron and Leanne from Resonance of Fate, all of which appeared in the last game. However, it looks like Vashyron and Leanne are trading places, making Zephyr and Vashyron a Pair Unit and Leanne a Solo Unit.

After the break, check out the new art and screens from the upcoming game!

Segata Sanshiro is confirmed for Project x Zone 2

Segata Sanshiro, the fictional marketing character created by SEGA Japan during the Sega Saturn era seems to be making a sort of ‘revival’. It was confirmed on Weekly Famitsu that Segata Sanshiro will have  his own playable solo unit character on the upcoming Project X Zone 2! No screenshots yet, but we will post them when we get them.

The following characters from other publishers have also been confirmed:

  • Captain Commando (Captain Commando, Capcom)
  • June Lin Milliam (Star Gladiator, Capcom)
  • Heihachi Mishima (Tekken, Bandai Namco).

Project X Zone 2 hits Japan on November 12th, North America and Europe players get it early 2016. Check out all the Segata Sanshiro commercials while you wait!

[Source: Gematsu]

SEGA Saturn’s 20th Anniversary: Celebrating Decades of Arcade Perfection

The SEGA Saturn turns 20 years old today and I thought it would be a good time to discuss the popularity of the Saturn in the land of the rising sun because if we did this article on its life in America it would be a very depressing and frankly this means I can write about Segata Sanshiro which is always fantastic.

So let’s get to it and if you like this article you might want to also check out a similar article I did on the Dreamcast for its 15th year anniversary.

Classic SEGA Ads: Segata Sanshiro is in love

The internet has made much ado about Chuck Norris as the manliest man who has ever lived, but that’s only because they are too afraid to admit that Segata Sanshiro will one day beat them all up for not diligently playing their SEGA Saturns.

Segata Sanshiro is the definition of an unstoppable force, the embodiment of an unmovable object, but even he is susceptible to love, as this Sakura Taisen 2 commercial shows. That said, it takes a true to be willing to gleefully play in a pile of Sakura pedals with his beloved. Do not be comforted by this ad though, non-Saturn owners. After Sakura Taisen Week is over, he will come for you all…with a vengeance.

SEGA planning another live stream event… with special guests featuring Takenobu Mitsuyoshi, Ms. Arisa Noto and Hiroshi Fujioka (Segata Sanshiro)

Toriaa! SEGA fans of yesteryear can rejoice as SEGA Corporation is having a two part live stream event featuring Takenobu Mitsuyoshi and his SEGA Sound Unit band,  Ms. Arisa Noto (“Hello, Little Monsters”) as a guest vocal along with a special guest who was famous as a certain judo karate expert who we all know and love who beats up people for not playing the SEGA Saturn in Japan and sacrificing his life to protect us from a evil gaming company, Hiroshi Fujioka aka Segata Sanshiro. Judging from the Google translation, the event will focus on the aspects of Segata Sanshiro and new music played by the SEGA Sound Unit Band. The event will be held at TV Tokyo Center and stream live on March 16, 2013 19:30 (Sat. JPT). Read more of the this story to read the summary of the event, pictures and links to the live stream.

Five Great Santas in SEGA History

Consider this a SEGAbits exclusive: Santa is real! Yes, as it turns out the annual gift giver is the real deal. All those Santas we see at malls? They’re just the middle men. They’re the guys that report to the real Santa. How about all those variations we see of Santa in the media? This is a marketing effort on the real Santa’s part to keep his image alive. Proof of this exists everywhere, but today I thought I’d highlight five notable Santas in SEGA history. After the break, we reveal our Claus.

SEGA Retrospective: The Commercials of Segata Sanshiro

In celebration of Saturn month, I knew we had to feature the excellent Segata Sanshiro ad campaign from Japan. Initially I thought I’d share a few of the best commercials, but then I came across this video gem. From comes this cool mini-documentary on Segata Sanshiro. The video gives a few fun facts about the campaign, a little history, highlights some of the best commercials and ends with an awesome music video. Check it out… unless you want to be placed in a headlock.


Round Table: Our favorite SEGA heroes

We all have heroes that we look up to, since we here are big SEGA fans, we also happen to have SEGA heroes. I decided to make this article a bit more intresting and allow anything SEGA. This includes workers, game characters or marketing icons.
As always you can share your thoughts in the comment section.

Shenmue City press event recap

[Two mighty men walk on stage, only one leaves alive]

The press event for Shenmue City has come to a close. What did we learn? Well not too much, but more than we knew before. The event did have a lot of ‘looking back’ at the release of Shenmue, then Sunsoft saying “We will put our full power behind Shenmue Gai (City).” How nice.

Yu Suzuki (along with Takeuchi) took the stage, to explain what Shenmue City will have to offer. They show the game, you are a student in the Hazuki  Dojo and play along side Ryo. They showed the users ‘My Page’ that gives you a list of events (missions), Kung Fu and ‘Search’ options. Search lets you find more events, Yu explains that after you do most events, you will fight a boss in the end to advance to the next stage. In the Kung Fu tab, there will be a move list that you can master.

He also explained that sometimes you will find a ‘Match’ icon in your My Page, this is when someone is challenging you in the game, but this can only happen when you ‘level up’ enough to have your own Dojo. Depending on your success, your Dojo will be ranked, the ranks actually follow the Virtua Fighter ranking system.

Yu Suzuki & Segata Sanshiro to fully unveil Shenmue City

The guys over at Sunsoft have scheduled a ‘proper unveiling’ for Shenmue City, the upcoming social game. The press conference will be at the UDX Theater in Akihabara, where people will be introduced tot he game. The event will be attended by Yu Suzuki, founder of YS.Net and main person behind the Shenmue series. Also invited to the event was Hiroshi Fujioka, who played Segata Sanshiro and for the Japanese version of Shenmue voiced Iwao Hazuki (Ryo’s father).

The higher ups at SEGA, Sunsoft and DeNA (the company that manages Mobagetown platform) will be at the event. Sadly its only for press, so some random fan can’t walk in and scream they want Shenmue 3 for a proper console.

The press conference will be on Monday, you can catch the live stream here from 15:30 to 17:15. Enjoy!

[Source: AndriaSang]

Who is your favorite SEGA Dad?

Father’s day usually has me picturing Football and beer, but today we will talk about SEGA dads, which is your favorite? My vote goes to Iwao Hazuki. First of all he was voiced in Japan by Hiroshi Fujioka, the man that played Segata Sanshiro. Already awesome.

In the game Shenmue, there is also flash backs to Ryo and his dad as kids, like where he convinces him to eat carrots, even though he dislikes them. If you know kids, you know you have to be pretty good to convince them do what they don’t want to. Especially me, I was a fucking brat.

Not to mention he gave the location of the Dragon Mirror to Lan Di so he wouldn’t hurt his son. Even though we know its very important object, so much so that he would fight and risk his own life to protect it.

Who is your favorite SEGA dad?