SEGA Japan has released new streaming guidelines for Japanese audiences, which will now allow individual users to monetize videos and streams of SEGA owned games through YouTube and Twitch.
Its actually kinda crazy that SEGA didn’t allow this before considering how games like Yakuza got huge brand awareness in the West due to streamers and YouTubers making videos on the games. But it seems that SEGA in the past allowed users to create videos, but not profit from them. It seems that SEGA is also encouraging players to add reaction faces and comments, but also asking for spoiler tags on videos that ruin story moments. They have also asked not to do unrelated edits that would obscure actual gameplay, which seems a bit vague?
This whole guideline sadly isn’t applying to Atlus or western developed titles such as Total War, but if its a success for SEGA; we can all assume this will all change.