Update: SEGA Europe marketing director says they are exploring opportunities for re-releases of legacy titles like Shenmue

Marketing Week held an interesting interview with SEGA Europe marketing director Jon Rooke. The interview, which centers around the company’s recent changes and a shift in approach, also touches on the Shenmue series. SEGA allowing Yu Suzuki to use the license to make a third game and the Kickstarter campaign proving to be a success “shows that people love [SEGA’s] legacy”, said Rooke. The article adds that Rooke said SEGA is exploring ways to re-release the original two Shenmue titles.
Could it be that much like Valkyria Chronicles performing well on PC, it took the successful backing of Shenmue 3 for SEGA to rethink rereleases of classic titles? It has long been rumored that there are reasons for SEGA holding out on Shenmue and Shenmue II, chief among them being that there are rights issues standing in the way. Whatever the case, it’s good to hear somebody like Jon Rooke speaking publicly about a possibility of a re-release.
Update: The article’s author has shared the exact quote from Jon Rooke on Twitter:
When I asked about Shenmue being remade, I was told: “There are lots of opportunities for legacy titles. We are exploring. We know what fans want as they have a petition.” So it now appears that the quote wasn’t referring to Shenmue specifically, but legacy titles as a whole.
[Source: Marketing Week]


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SEGA is hard at work with their new Hatsune Miku: Project Diva X video game, which is set to add a bit of a RPG touch to its new Quest Mode evolving various attributes and some looting system. Live Quest Mode consist of different elemental areas such as: Neutral Area, Cute Area, Cool Area, Beauty Area, and Chaos Area.
This wasn’t the best week overall for game sales in Japan, with SEGA’s 7th Dragon III Code: VFD taking the number one spot and pushing Yo-Kai Watch Busters: Red Cat Team/White Dog Squad to second place. The SEGA published SRPG on 3DS did 72,477 units on its debut week and was good enough to top all other games for said week.
SEGA’s SRPG Valkyria Chronicles launched back in 2008 exclusively on the Playstation 3, while it was one of my favorite games of that generation it seemed that most people totally missed it. Last fall SEGA released a port on PC, which went on to sell more than half a million copies. Seems that SEGA of Japan might actually capitalize on that success, seeing as they have trademarked “Aoki Kakumei no Valkyria,” which roughly translates to “Valkyria of the Blue Revolution”.


