Sonic the Hedgehog

Hasbro Announces MAGIC: THE GATHERING SECRET LAIR x SONIC THE HEDGEHOG Collaboration

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Hasbro’s Wizards of the Coast and SEGA announced today a Magic: The Gathering Secret Lair x Sonic the Hedgehog collaboration featuring three distinct Secret Lair drops inspired by the Sonic universe. The collaboration takes Sonic and Magic: The Gathering fans on a lightning-fast trip to meet some of SEGA’s iconic Sonic characters, reimagined as Magic: The Gathering cards.

Each drop will be on sale in regular ($29.99) and foil ($39.99) editions available for purchase on MagicSecretLair.com starting at 9 a.m. PT on July 14, while supplies last. Check out more details on each drop below!

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McLaren Racing and SEGA announce partnership with Sonic the Hedgehog™

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Today, SEGA and McLaren Racing announced a new multi-year partnership with Sonic the Hedgehog, bringing together two globally recognized icons of speed and making SEGA the official gaming partner of McLaren Racing Limited. The partnership marks a reunion more than thirty years in the making. At the 1993 European Grand Prix, known as the Sonic Grand Prix, McLaren F1 Team driver Ayrton Senna was awarded a Sonic the Hedgehog trophy on the podium.

Fans can expect creative integrations and experiences that fuse the worlds of motorsport and gaming and engage audiences of all ages both on the grid and screen. The partnership will continue throughout Sonic Team’s 2025 “Racing Around the World” campaign into 2026 for Sonic’s 35th Anniversary and the McLaren Formula 1 Team’s 1,000th Grand Prix. SEGA will also be hosting an exciting activation at McLaren Racing Live: London, a fan-focused Trafalgar Square take-over on July 2 – 3.

Check out full details from the press release here!

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Sonic and Friends Race Their Way Into Asphalt Legends Unite for Limited Time In-Game Event!

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SEGA and Gameloft announced an exciting collaboration bringing a special Sonic the Hedgehog-themed limited time in-game event to Asphalt Legends Unite. Starting today until June 26, fans can check out an all-new Collector Mode and race around the track to collect Sonic the Hedgehog’s iconic gold rings. Players who collect enough gold rings can also use them to purchase a number of vehicle decals based on Sonic and his friends. For more information on the collaboration event, read further details from the press release in the next section of the article.

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SONIC WEEKLY: Season 3 Finale – Superman, NiGHTS, and Skittles

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In the 42nd episode of the 3rd season, we open the mailbag and Grant pontificates about NiGHTS and Sonic Heroes; Bo shares his Skittles discoveries with Rings of Saturn; and David rants and raves about the Superman trailer. Don’t miss this one!

For more episodes, search SONIC WEEKLY on any podcast service!

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SONIC WEEKLY: Joypolis & Japan w/ BARRY

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Barry is back with the Sonic Weekly crew to share about his trip to Japan and Joypolis specifically. Also, Star Wars… the other main reason Barry was in Japan was for Star Wars, so we talk about that too. Plus, reviews of Chao Tales and news from Rings of Saturn!

For more episodes, search SONIC WEEKLY on any podcast service!

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SONIC WEEKLY: What Ages Well?

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This week, Grant is owning up to bad takes from the past while creating brand new ones in the present, Bo describes good dates and bad hats, and David is excited about OutRun and has a great idea for the future of Chao merchandise. And, as always, we cover the week’s news about Sonic, Rings of Saturn, and answer some mailbag questions too.

For more episodes, search SONIC WEEKLY on your podcast service of choice!

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SONIC WEEKLY: Ports & Versions w/ BLAZE HEDGEHOG

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Blaze Hedgehog (Ryan Bloom) joins in this week! We talk about the best ways to play games like Sonic Adventure 2, Sonic 3 & Knuckles, and more, plus we cover the latest Sonic and SEGA news with a few laughs along the way. We also contemplate the Sega Genesis being your cool older brother’s console; Sonic 4: Episode 3; E.G.G.M.A.N.; and the fractal brokenness of the Sonic Adventure ports.

For more episodes, search SONIC WEEKLY on your favorite podcast service!

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Sonic X Shadow Generations Dark Beginnings wins People’s Voice award at 2025 Webby Awards

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Awards for some of Sega’s most amazing achievements just keep on coming.

The incredible prequel animation to last year’s hit game Sonic X Shadow Generations, Dark Beginnings, has just won a coveted People’s Voice award at the 2025 Webby Awards. The People’s Voice awards, as the name suggests, are awards decided upon by public submissions, much like the BAFTA award that was just given to Shenmue (1999) earlier this month. Sonic X Shadow Generations Dark Beginnings receives this award as part of the Animation (Branded) category, which is for official animations made as part of products or services for the purposes of marketing.

As highlighted on the award page on the Webby Awards website, Sonic X Shadow Generations Dark Beginnings has achieved over 7M views, over 558K likes, over 188K shares, and over 76M impressions across all official uploads. Sonic fans and gamers outside that spectrum everywhere have expressed nothing but love for this groundbreaking piece of Sonic media for its on-point portrayal of the fan favorite Shadow the Hedgehog, both his personality and his deep-seeded trauma, as it hyped up the release of Sonic X Shadow Generations last October, which went on to sell over 1 million units on launch day alone and achieved several rave reviews.

If you haven’t seen this animation yet, you owe it to yourself to give it a watch, so we’ll share it after the break.

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SONIC WEEKLY: Sonic & SEGA Fandom w/ KORI-MARU

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This week, we’re joined by KORI-MARU to reminisce about Sonic the Hedgehog and other favorite SEGA franchises. We also cover DC x Sonic the Hedgehog #2 (with a spoiler warning and skip option), and the recent episodes of Chao Tales. All that plus your weekly Rings of Saturn update too. This is a fun one, folks!

For more episodes, search SONIC WEEKLY on your podcast service of preference.

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Disguise, Inc. Announces Multi-Year Costumes Deal with SEGA of America

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Today, Disguise, Inc., a prominent global leader in the costume industry, and a subsidiary of global toy and consumer products leader JAKKS Pacific, Inc. announced a multi-year licensing agreement with SEGA of America, Inc. The deal grants Disguise the sole rights to create Sonic the Hedgehog costumes for distribution across North America, Europe, the Middle East, Africa (EMEA), and Latin America (LATAM). Find out more details about the licensing agreement in the press release from Disguise, Inc. below.

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SONIC WEEKLY: TailsTube, ChaoTales, and Nintendo Switch 2

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This week, Sonic Weekly is catching up on the ‘net! Since our last episode, Sonic has posted two animated shorts, and oh yeah, there was a big Nintendo presentation too. All that, plus Rings of Saturn is back!

For more episodes, search SONIC WEEKLY on your podcast service of choice!

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Sonic X Cream Advance announced as a remaster with new Cream the Rabbit content (April Fools)

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In a surprise announcement, Sega has revealed that an HD remaster of Sonic Advance (2002), named Sonic X Cream Advance, is in development. Taking after last year’s Sonic X Shadow Generations, Sonic X Cream Advance brings back the original game made for the Game Boy Advance, the very first original Sonic game on a non-Sega platform following Sega’s exit from the console market. The game will be rebuilt from the ground up in up to 4K resolution on all platforms supporting it with rebuilt physics and new animated cutscenes, all very much in the style of Sonic Origins.

Cream the Rabbit, who would not be introduced until this original game’s sequel, will star in the game as a new 5th playable character with all new levels meant to be traversed exclusively by her and her reliable Chao companion Cheese. These portions of the game will also feature a brand new story written by Ian Flynn, in order to tie the previously non-canon Sonic Advance into the Sonic timeline officially. No story details other than that have been revealed so far.

For more info on this exciting news, check in after the break.

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SONIC WEEKLY: The Timeline w/ BARRY THE NOMAD + SMOOVIES

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Sonic Channel’s new official Sonic Team timeline is the topic, and we’re joined by our friends Smoovies and Barry the Nomad to answer the question — how well does Sonic’s timeline align with David’s?

For more episodes, search SONIC WEEKLY on your favorite podcast service!

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Sonic 4 is Speeding into Theaters in 2027

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The fourth ‘Sonic the Hedgehog‘ movie is set to arrive in theaters on March 19, 2027.

Paramount Pictures announced plans for a fourth installment in the popular video game franchise even before the third movie hit theaters. This decision has proven wise, as ‘Sonic the Hedgehog 3’ has become the highest-grossing film in the series, earning over $422 million worldwide.

The first ‘Sonic‘ movie in 2020 was a surprise hit, grossing over $319 million globally. The 2022 sequel, ‘Sonic the Hedgehog 2,‘ surpassed its predecessor, earning over $405 million worldwide.

The ‘Sonic‘ franchise has now collectively grossed over $1 billion at the box office worldwide. Considering how each of the movies have gotten better critical and audience scores, it should be interesting what the studio can manage for a fourth film! Especially after that end credit teaser in ‘Sonic the Hedgehog 3’.

[via: Variety]

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