What’s Wrong with Binary Domain’s Box Art?
Since the reveal of Binary Domain’s box art, I’ve been thinking about just what is it that makes it so… ineffective. I hesitate to use the word “bad”, as artistry clearly went into producing the cover. However, I think the reason for the cover’s failing is that not a lot of thought went into it. Sure they threw a lot into the scene, but perhaps they threw in too much? I’ve been working in the graphic design industry for five years now, so I thought I’d put some of my professional experience to practice and pick apart Binary Domain’s cover art problems, and perhaps find a better solution. Is it worth the time picking apart the game’s cover? Of course it is! As a new IP, the only thing the game has going for it is SEGA’s name when it comes to appearing on a shelf. First impressions are key for a new franchise, and sadly Binary Domain is not making a good first impression.















