SEGA of America

SEGA Game Tester documentary from 1996 emerges online

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This video was uploaded online a few days ago, titled ‘This is SEGA TEST’ a titled “trainumentary” created by the SEGA test department in 1995-1996. The video was shot on location at Sega of America in Redwood City, CA. The SEGA Game Tester documentary talks about what SEGA is looking for in a game tester, but gives you a interesting inside look at the company during that era and the people that worked as testers.

Tom Kalinske, President of SEGA of America at the time is in the video talking about the processes of selecting a SEGA game tester. We had a chance to interview him in our podcast, if you haven’t listened. Its a great little documentary, especially for retro SEGA game fans. Watch it and let us know what you guys think in the comments below and tell us how many of you wanted to be a SEGA game tester during the mid-90s.

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Hatsune Miku: Project DIVA X releasing Fall 2016 to the Americas for Playstation 4 and Vita

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SEGA of America has just announced that Hatsune Miku: Project DIVA X will be releasing to the Americas in Fall 2016. Both Playstation 4 and Vita versions are receiving localizations, however there is no word on a European version just yet. The games will be released in digital and physical formats.

Project DIVA X sees players helping Miku and her friends as they sing and dance their way though 5 clouds that comprise of their world. Each cloud is unique, with themes that include Classic, Cool, Cute, Elegant, and Quirky. The game promises 30 new and classic songs as well as nearly 300 costumes. The game also features a full concert editor.

After the break, check out some screens from the Vita version as well as SEGA’s full press release.

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SEGA releases “Help Us Make Our Games Better” survey – check it out!

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SEGA has just released a link to a survey which has the goal of improving the quality of their games. The survey, which can be found here, goes quite in depth. Users are asked to list consoles they own and currently play, including just about every major home console you can think of released from the 70s through to today including some that never made their way west, like the SG-1000). Users are also asked to name their favorite SEGA franchises from an incredibly long and varied list (everything from Panzer Dragoon to Fatal Labyrinth to Yakuza) as well as list off franchises they love that may be listed. Mobile gaming seems to be of upmost importance, leading me to believe that this survey will be utilized by SEGA Networks as well as SEGA of America and SEGA Europe.

One page that caught our attention was “Please select any of the following websites or channels that you have visited in the last 90 days:” which included SEGA Retro, Sonic Retro, The Dreamcast Junkyard, the SEGAbits YouTube channel, as well as others. Very interesting that our YouTube channel is on SEGA’s radar given our recent refocus which put news, commentary and interviews at the forefront.

If you haven’t taken the survey yet, check it out and we’ll see how our answers shape the future of SEGA!

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SEGA-16 founder working on a SEGA of America history book

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sega16I have always been a huge fan of the SEGA fansite SEGA-16, the site really went beyond the call in their efforts to secure some of the best interviews I have ever read. Now website founder Ken Horowitz has announced via his SEGA-16 facebook page that he is working on a history book about SEGA of America:

“Last month, I submitted to my publisher the manuscript for a book chronicling the game development history of Sega of America. Tentatively titled: “Achieving the Next Level: The History of American Sega Games,” the book is an exhaustive retrospective of SOA as a game-maker, from its founding in 1986 and the first steps taken on the Master System to its final efforts on the Dreamcast. Nearly 100 former SOA alumni (including each of its presidents from 1986-2001) and independent game developers were interviewed, and the creation processes of almost 40 Sega-published titles are documented. Every one of SOA’s internal studios is included, many of which have never before been examined.”

The book will look at games created by SEGA of America’s development division and I hope gathers new information about games we loved as kids. He estimates that the book will be around 500 pages long and as of right now there isn’t a release date. Of course, we will keep you posted as more news hits.

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SEGA reveals Yakuza 0 American release details and screenshots

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MAJIMA MAIN

More good news regarding the recently revealed American release of Yakuza 0 direct from SEGA. First off, despite being released to both the PS3 and PS4 in Japan, Yakuza 0 will only be seeing a PS4 release in America. Secondly, the game will receive both physical and digital copies. So those bemoaning SEGA’s decision to release Yakuza 5 digital only should be happy to hear the next title will receive a disc release.

It also is worth mentioning that I have read comments online suggesting that the game’s American release is connected to Atlus in some way, but SEGA has stressed that this is 100% a SEGA release and any mentions of Atlus (for example, the screens were hosted by Atlus) were only a subterfuge to hide the surprise of the release. Sneaky.

After the break, check out newly released screenshots from the upcoming game.

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Some of SEGA of America’s staff confirmed to be working in Atlus USA’s offices

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Back in late September we speculated that SEGA of America had moved in with Atlus USA at their offices in Irvine, California. While all signs pointed to “yes”, we didn’t want to be 100% certain until we had official word from SEGA. Thanks to SEGAbits forum member NoirSuede we have confirmation from SEGA that they indeed have moved in to the Atlus offices.

In a recent official SEGA Twitch stream, NoirSuede asked “is the non-Sonic Sega of America staff in the Atlus USA office?”, to which SEGA replied “some of them”. So the official word is some, but not all. So where are the others? The SEGA West corporate page lists the Atlus address, as well as an address in Burbank, California at 250 East Olive Avenue. These offices house Marza Animation Planet, but we have heard from some fans that this office now doubles as the Sonic brand office. Burbank would be a fitting location for Sonic, given the upcoming Hollywood film from Sony Pictures.

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SEGA Twitter account teases “Still Thinking” – Could more Nintendo 3DS themes be on the way?

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During and since the transition to Southern California (to possibly the Atlus USA offices), SEGA of America has played it pretty safe on social media. Typically we’d only see press releases and links to trailers and announcements, but today the SEGA Twitter account shared a 14 second video of the SEGA Genesis “Welcome To The Next Level” logo accompanied by the Dreamcast hardware startup sounds and the Western Saturn startup jingle and the text “Still Thinking”. Would could SEGA be teasing?

While we’re merely speculating, it’s possible that new Nintendo 3DS themes are on the way featuring Western SEGA Dreamcast, Saturn, and Genesis/Mega Drive sounds and images. We know that SEGA of Japan released their own collection of console inspired 3DS themes, and later the US got Fantasy Zone and Space Harrier themes. We also know that SEGA of America staff expressed interest in bringing more themes – like the hardware ones – to the West, but noted that they would have to be localized as they were region specific in design.

Of course it is also possible it is a tease of something bigger, but let’s keep expectations in check.

Update: The letters in the video light up to spell “THEME”. I think it is safe to say that Dreamcast, Saturn, and Genesis themes are on the way to the Nintendo 3DS!

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SEGA News Bits: Has SEGA of America moved in with Atlus USA?

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During the summer, SEGA of America closed their San Francisco offices and moved to Southern California. Oddly, SEGA had been pretty quiet when it came to revealing the exact location of the office, but after a little digging we may now know where they ended up! Based on various sources, it appears that SEGA has moved in to the existing Atlus USA offices in Irvine, California.

In this SEGA News Bits, Barry and George share how they came to this conclusion and give their thoughts on this development. As a bonus, enjoy a slideshow of pictures taken when Barry visited SEGA’s San Francisco offices in 2013, and check out the original SEGAbits Visits SEGA of America, Inc. articles here: Part 1 – Part 2 – Part 3 

Like these sorts of videos? Subscribe to us on Youtube and never miss a episode.

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SEGA almost licensed the technology that created the Virtual Boy

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SEGAVirtuaBoyFormer SEGA of America President Tom Kalinske has revealed on a Reddit community podcast that not only was SEGA in talks with Trip Hawkins about releasing the 3DO console (also talks with other manufactures including Sony), Tom reveals they also dodged another bullet by not entering an agreement with Reflection Technologies – the company that went on to make Virtual Boy with Nintendo. Seems that SEGA America was really interested in Virtual Reality headsets (they even showed their own prototypes at public events, but nothing was released).

“It was pretty cool. You could put it on and literally you were in a virtual world, and it moved as you moved your head.

One of the problems was almost everybody got sick. It caused severe motion sickness. Other people got severe headaches. I think we were right in turning it down.” – Tom Kalinske, former SEGA of America President on Virtual Boy tech

What are your thoughts? Did SEGA do the right move by passing on the ‘Virtua Boy‘?

[Via: Nintendo Life]

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Why SEGA refusing to localize Phantasy Star Online 2 is a bad sign

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Phantasy Star Online 2
Given that we know the news that SEGA doesn’t have plans on publishing Phantasy Star Online 2 outside of Japan, at least for the Playstation 4 (though the PC and Vita versions have been out for over 3 years, so I assume those aren’t coming either). I stated in my original article that I thought it was a really bad decision and got many people upset while they tried  to debate me on the topic even though I never really stated why I felt it was a bad decision. So, here it is, my article talking about why SEGA West not bringing Phantasy Star Online 2 is just another stupid decision by the company that has had a long history of bad decisions.

I decided that it was time I did a write up about why SEGA West not bringing Phantasy Star Online 2 outside of Japan is bad,  not only for their in-house IP but also for their overall brand.

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Swingin’ Report Show #80: Interview with Aaron Webber, Sonic the Hedgehog PR & Social Media Manager

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He’s back! After leaving SEGA of America in 2014, Aaron Webber has returned as the PR & Social Media Manager for the Sonic the Hedgehog brand. Since returning, Aaron has been making waves on the Sonic the Hedgehog Twitter, Facebook and Instagram accounts, catching both fan and media attention with his sly wit and deep knowledge of the franchise.

Aaron was kind enough to sit down with us for an hour in his first interview since returning to SEGA to talk about his new role, SEGA’s move to LA, his approach to interacting with fans, Sonic Boom: Fire & Ice, his favorite Sonic games, and answers to some burning canon questions!

[Download] [RSS] [iTunes] [Archive]

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Swingin’ Report Show #78: Interview with Sam Mullen, Localization Producer, SEGA of America

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On this episode of the SEGAbits Swingin’ Report Show, we’re joined by SEGA of America Localization Producer Sam Mullen! In his role at SEGA, Sam has managed the localization process of several Japanese titles including Binary Domain, Rise of Nightmares, and the Hatsune Miku titles. Currently he is working on SEGA’s line of 3D Classics titles which include arcade and SEGA Genesis favorites as well as Hatsune Miku: Project Mirai DX for the Nintendo 3DS.

Learn about what the process of localization entails as well as what to expect from SEGA’s upcoming 3DS titles in this week’s show! Oh, and see a surprise cameo from former Brand Manager Aaron Webber who happened to be at SEGA of America HQ while we were recording this episode.

[Download] [RSS] [iTunes] [Archive]

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Get your facts straight: SEGA not having a booth at E3 2015 and what it really means

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segae32015

SEGA finally confirmed the other day that they will not have an exhibition booth at this year’s E3. Following the news, it came as no surprise that much of the internet have been commenting on news stories being posted by ‘gaming journalism’ websites, spitting false claims that make me wonder if anyone even read the statement SEGA gave Game Informer. So without further ado, we will be looking at the most frequently made statements by internet users and whether these statements are true or false. I hope you guys enjoy.

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Former SEGA of America CEO Tom Kalinske has harsh words for the company

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Tom Kalinske oversaw SEGA of America in the early 90s during the Genesis era, arguably the company’s most successful time in the console space. Despite their incredible Western success under his leadership, his relations with SEGA of Japan were sometimes strained, most notably with regard to the launch of the Saturn. He departed the company in 1996.

Speaking to Gamesindustry.biz at the DICE Summit, shortly after the recently-announced downsizing and relocating of SEGA’s American headquarters, he does not mince words when discussing his former company.

“[Their departure from hardware] was not inevitable,” Kalinske said. “It could have been avoided if they had made the right decisions going back literally 20 years ago. But they seem to have made the wrong decisions for 20 years.”

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SEGA of America going through another huge restructure, main office is relocating

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Here we go again.

First it was Europe, now SEGA of America is getting hit with some major restructuring. In a statement released earlier today, SegaSammy Holdings announced an “Implementation of structure reform” for SEGA of America. Included in this are some potential layoffs in the forms of “voluntary Retirement” and the San Francisco office moving to a new location in Southern California. Also, there will be a more narrow focus on the “amusement business” division.

However, it’s not all bad news. There will be a reinforcement in the “Sonic and merchandising businesses” and the PC and Mobile divisions will be getting a stronger push possibly due to strong current sales in those markets. The full statement can be found here.

I hope that not too many people are affected by the downsizing and those that do find themselves out of a job, that they find a new one quickly. I guess we shall see how this goes for SEGA.

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